✏️ Editing: 1742492481.M375577P7472.rbx114.truehost.cloud,S=90811,W=92513:2,

Envelope-to: lucy@adeyotconsult.com
Delivery-date: Thu, 20 Mar 2025 20:41:21 +0300
Date: Thu, 20 Mar 2025 10:40:33 -0700
From: Mark Rogers <mark@freshpaint.io>
Reply-To: mark@freshpaint.io
To: lucy@adeyotconsult.com
Message-ID: <1742492432316.7818e8aa-85a9-4609-868b-57e9b29ae9c2@bf01x.hubspotemail.net>
Subject: Freshpaint 5: You're invited...
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Content-Transfer-Encoding: quoted-printable

Join our brand-new virtual community!

View in browser (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VW=
h5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7sv5n4LbW7lCGcx6lZ3nnW5WFBGv5DQMCPV6=
_F6F8w2wvrN7WzjCB4MKXwW8g7d1v3HjVw9W4RWJJR4xD0MkVgcHQk6J6wl6W3kXgC773v__nW5=
HwPx08TBlLqW3Txdd07JsDc6W3Cbc2K8CprmKW6Z1lR372FK52N6fFw0GzcXVHW9g4CzL4j3RH9=
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kK8QfFYkW5TxfTT15lD6HW4r3Fgk5TZjgyW3B9VW12V9m1ff8z55T004 )

Freshpaint 5 Header FINAL (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/=
cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7sv3pyd0W7lCdLW6lZ3l2W5vhz=
0f8xw8fBW48Q56m7pZ6KXW73kcVH9kMy_yN7LsBg-dyQ2qN730gzYHjLqkW8DtCx75nbTwZW2GD=
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W47rGQC1DptNnW57Q9CH1F5SnYW9691sX3z_1g9W5jS-1C4_PdwLW930v8x845JsWW8n1X1R3M6=
713f6nJ9jH04 )

Hey Lucy,

Believe it or not, I actually do research every week for this newsletter. T=
his week, I went down a rabbit hole on the NBC sitcom Community.

Aside from being criminally underrated, I also learned that it=E2=80=99s be=
en off the air for nearly 10 years now. Ten. Years. I suddenly feel ancient=
.

I wish I could say this deep dive was because Freshpaint is launching its o=
wn sitcom. Unfortunately, we don=E2=80=99t have the budget for six seasons =
and a movie. (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d=
46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7sP3pyd0W7Y8-PT6lZ3mjW1J7mh52Rg4CWN8g8j=
7TX8qRMW8BQ_BP8k827PW6m9XG23NNHFqW1TRlQ95pPbL6W4CT-fF8DlbbKW1zC-0Y2NRnZMW1f=
RFnZ13lqfCVzbh-d15vpzZW6rbDQC1zLHt2W17Vwcf6DG2CFW8lQhwd6fHP1RW2HzkYN7sP4J1W=
63nQSZ3-zZksW6DBVdJ8PGLvFW8wQbCQ7t8XGPW1ScCGW46sj2PW7jb4_78p8TnpW6PQ_WS2hQX=
HWMZkpWqNF0_8W1wplCX55Q0cZW3PgL9g5GRK6VW5xWjv21zclCyW917D3y3_q89HVfTF8S411V=
j1W4wThcN2d105ff642lLg04 )

What we are launching, though, is our own community specifically for health=
care marketers. We=E2=80=99re kicking off monthly virtual meetups where you=
 can connect with peers, network, and learn from others who are navigating =
the same challenges.

The first meetup is happening on March 25.

Want to join? Sign up here (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113=
/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mJW8kb=
P2f3l-Vd0V67HXn7cyTZQW2hzh1s2vc5gWW89rpY92t3WS4W12pmqx6F9NkmW2Jxvh68g6zyYVR=
09P_5sRkFcW1F6J2d1DlLCXW8XmWWw3pHrRwW5l5q7q20hKzzW4vW7HC3lnz7TW1CmYy52xyxsV=
W3nc3r95XWc6BW8bnFlV6xh69LW2YvKcM6hRHtQW1wRPNQ6QDvNkW3pq0Hf2mpBHrM8jBlXbmpR=
wVHB3C86m4L9mW98rVb94b-784W1VqQKW6cbRFKW23zbYh88Ytz0W443_7G7K5ZVxW5VHqWQ51P=
87qW46w9Vp7tBDT6VM7RcM1TtnHWW2wB_8S1Ft4RgVKlMMZ3nd9F7f8lPLqj04 ) .

On to the rest of the newsletter, here's what we're talking about:

- New: Automatic Video Engagement Tracking
- Freshpaint is visiting Dallas
- Healthcare payers have their work cut out for them
- What to expect from the FTC in 2025

Let's get into it...

Product Update

New Feature Alert: Automatic Video Engagement Tracking

Tracking how users engage with videos on your site just got a whole lot eas=
ier. Freshpaint now automatically tracks video engagement and sends that da=
ta where you need it=E2=80=94no engineering required.

This update is especially valuable for healthcare and enterprise organizati=
ons that rely on video to educate and engage their audiences. Marketing and=
 analytics teams can now get deeper insights into content performance, whil=
e GA4 and Google Ads users can optimize campaigns with more precise engagem=
ent metrics.

With this new capability, Freshpaint ensures:

- Automatic tracking. No extra dev work needed
- Seamless integration with GA4, capturing key events like video_start, vid=
eo_progress, and video_complete
- Better campaign optimization with reliable lower-funnel engagement data

This has been one of our most requested features, and we=E2=80=99re excited=
 to roll it out. It=E2=80=99s live now=E2=80=94start tracking video engagem=
ent effortlessly today! =F0=9F=9A=80

Upcoming Events

FP Community Meetup 2 (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW=
-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mJW8kbP2f3l=
-Vd0V67HXn7cyTZQW2hzh1s2vc5gWW89rpY92t3WS4W12pmqx6F9NkmW2Jxvh68g6zyYVR09P_5=
sRkFcW1F6J2d1DlLCXW8XmWWw3pHrRwW5l5q7q20hKzzW4vW7HC3lnz7TW1CmYy52xyxsVW3nc3=
r95XWc6BW8bnFlV6xh69LW2YvKcM6hRHtQW1wRPNQ6QDvNkW3pq0Hf2mpBHrM8jBlXbmpRwVHB3=
C86m4L9mW98rVb94b-784W1VqQKW6cbRFKW23zbYh88Ytz0W443_7G7K5ZVxW5VHqWQ51P87qW4=
6w9Vp7tBDT6VM7RcM1TtnHWW2wB_8S1Ft4RgVKlMMZ3nd9F7f8lPLqj04 )

Healthcare Marketers Monthly Meetup

(https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD=
8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mJW8kbP2f3l-Vd0V67HXn7cyTZQW2hzh1=
s2vc5gWW89rpY92t3WS4W12pmqx6F9NkmW2Jxvh68g6zyYVR09P_5sRkFcW1F6J2d1DlLCXW8Xm=
WWw3pHrRwW5l5q7q20hKzzW4vW7HC3lnz7TW1CmYy52xyxsVW3nc3r95XWc6BW8bnFlV6xh69LW=
2YvKcM6hRHtQW1wRPNQ6QDvNkW3pq0Hf2mpBHrM8jBlXbmpRwVHB3C86m4L9mW98rVb94b-784W=
1VqQKW6cbRFKW23zbYh88Ytz0W443_7G7K5ZVxW5VHqWQ51P87qW46w9Vp7tBDT6VM7RcM1TtnH=
WW2wB_8S1Ft4RgVKlMMZ3nd9F7f8lPLqj04 ) Virtual Event

=F0=9F=93=85 Tuesday, March 25

=E2=8F=B01:00 PM PT / 4:00 PM ET

Whether you made it to a Freshpaint LIVE event or missed out, this virtual =
meetup is your chance to keep the conversation going. Connect with healthca=
re marketing pros, share challenges, swap strategies, and stay ahead of ind=
ustry trends. No travel required, just great discussions with like-minded e=
xperts.

=E2=9C=85 RSVP for the Virtual Meetup (https://cNnW-04.na1.hubspotlinks.com=
/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKS=
R6lZ3mJW8kbP2f3l-Vd0V67HXn7cyTZQW2hzh1s2vc5gWW89rpY92t3WS4W12pmqx6F9NkmW2Jx=
vh68g6zyYVR09P_5sRkFcW1F6J2d1DlLCXW8XmWWw3pHrRwW5l5q7q20hKzzW4vW7HC3lnz7TW1=
CmYy52xyxsVW3nc3r95XWc6BW8bnFlV6xh69LW2YvKcM6hRHtQW1wRPNQ6QDvNkW3pq0Hf2mpBH=
rM8jBlXbmpRwVHB3C86m4L9mW98rVb94b-784W1VqQKW6cbRFKW23zbYh88Ytz0W443_7G7K5ZV=
xW5VHqWQ51P87qW46w9Vp7tBDT6VM7RcM1TtnHWW2wB_8S1Ft4RgVKlMMZ3nd9F7f8lPLqj04 )=
  and Join the Freshpaint Online Community (https://cNnW-04.na1.hubspotlink=
s.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7tn3pyd0W=
95jsWP6lZ3mGN6jk_2YM08tZW7gmvFb8r2kQwW1HBcHd8fNlZMW6vLQdb2mWCdfW1lbVWy56jRM=
wW3k_Nxp45x-pYW9htTS250XkM8VSTv8Z7XL768W4jc3WF5-KtBNW6FxS-f48KwQsVwYh9d4LgD=
npW1NT9vc301xs_VclY2k10Xt9gN33_6bhPKgL-W6PHyMH5lyK51W1yG_g19bsYvjVzpfqy6rmh=
kQW3cD7pJ5nDNkPW5wWCSF2K2k7BW1hy1rm7NtTg7W6s-PbM3S6wjgN8tmP7QZTRxWW6vZ4wg2W=
5c1kW5NymTZ2Bd9JxW6ktzB71-3gfgW3qQ00m2MrtB5W4qLhYG6jg0_PW9jrWG63CLw9WW4W-F_=
M2fFGngW375rzS5MZS69f4whS3Y04 )

FPLIVE Dallas 1 - Wide - Details-1 (https://cNnW-04.na1.hubspotlinks.com/Ct=
c/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6l=
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nV4w3W3xqfv65RvbRYW8WshYb9gZSN5N78vjJCxhfHRW1D2T2g1mYNbhW2Nszwq7ZZZc8W8bJHQ=
h1fjK5FW3yZV_X8J15JYW4GFkgK4PgzhnW5XBrtY8-l-rPW6Ty-hm4-nj2lN2D3Bqh8Pz7RVwsV=
PG4R1N5MVrq9Hm53MgSFW4g04zx8zRsLQN4wslG5y38xlW8P69w637scd0W3rt1d585HhcfW6Ys=
dBZ4N_lgYW79W7MK6dRP53W6_q4hw8HBf4JW4lY6MN1bwNVtTbHGh4M1frjf4hKbVT04 )

Freshpaint LIVE Dallas (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNn=
W-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mFW3bV0lw1=
Fzv_dW8nGzBv6mZjWdW8H444J1GG2-pVqJ4Tn67FFgMW8Qhc8R3v35yLN8wxVdqnV4w3W3xqfv6=
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Hm53MgSFW4g04zx8zRsLQN4wslG5y38xlW8P69w637scd0W3rt1d585HhcfW6YsdBZ4N_lgYW79=
W7MK6dRP53W6_q4hw8HBf4JW4lY6MN1bwNVtTbHGh4M1frjf4hKbVT04 )

Join us for an unforgettable evening at Knife Italian Steak, where Michelin=
-starred Chef John Tesar is redefining Texas dining with bold flavors, Ital=
ian influences, and a stunning atmosphere. Connect with fellow healthcare m=
arketers over incredible food, great conversation, and a community that=E2=
=80=99s shaping the future of healthcare marketing. Sign up now! (https://c=
NnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N=
_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mFW3bV0lw1Fzv_dW8nGzBv6mZjWdW8H444J1GG2-pVq=
J4Tn67FFgMW8Qhc8R3v35yLN8wxVdqnV4w3W3xqfv65RvbRYW8WshYb9gZSN5N78vjJCxhfHRW1=
D2T2g1mYNbhW2Nszwq7ZZZc8W8bJHQh1fjK5FW3yZV_X8J15JYW4GFkgK4PgzhnW5XBrtY8-l-r=
PW6Ty-hm4-nj2lN2D3Bqh8Pz7RVwsVPG4R1N5MVrq9Hm53MgSFW4g04zx8zRsLQN4wslG5y38xl=
W8P69w637scd0W3rt1d585HhcfW6YsdBZ4N_lgYW79W7MK6dRP53W6_q4hw8HBf4JW4lY6MN1bw=
NVtTbHGh4M1frjf4hKbVT04 )

Dinner at Knife Italian Steak (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+=
113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3mFW=
3bV0lw1Fzv_dW8nGzBv6mZjWdW8H444J1GG2-pVqJ4Tn67FFgMW8Qhc8R3v35yLN8wxVdqnV4w3=
W3xqfv65RvbRYW8WshYb9gZSN5N78vjJCxhfHRW1D2T2g1mYNbhW2Nszwq7ZZZc8W8bJHQh1fjK=
5FW3yZV_X8J15JYW4GFkgK4PgzhnW5XBrtY8-l-rPW6Ty-hm4-nj2lN2D3Bqh8Pz7RVwsVPG4R1=
N5MVrq9Hm53MgSFW4g04zx8zRsLQN4wslG5y38xlW8P69w637scd0W3rt1d585HhcfW6YsdBZ4N=
_lgYW79W7MK6dRP53W6_q4hw8HBf4JW4lY6MN1bwNVtTbHGh4M1frjf4hKbVT04 )

*Dinner & Beverages Included

=F0=9F=93=85 Thursday, April 10

=E2=8F=B0 7:00 PM

=F0=9F=93=8DThe Ritz Carlton Dallas, Las Colinas

=F0=9F=93=8D4150 North MacArthur Blvd. Irving, TX 75038

Event Replay

Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit (ht=
tps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5=
FnDW74N_GZ5tnBVDN6TZ7sP3pyd0W7Y8-PT6lZ3mcW1GJ92S3mMtRKN6jbDdfNGH8CW3VxKrM8v=
7vLxW75_Xq12fC3QcW3H84Z423GHt0W1W32TW3hr34TW4MYBcG2xzsPlW28L9-Q99s1msN7pY_G=
S1CmXtVjt7sn6-9w4lN7Sw8Sw342x0W1RTV612Z0WYzW3pzw4T3HJfVjW8-26LY7N42L5W1vR4y=
53lfVq7W8p7CRX8k-x1cW6Bz8q98CFKmlN1NGtpQ4LNtNW10ZGpZ5Kbhf5W90kh1j3dNHZLW2pW=
lxj8f9fxkN7Rt4CkK2VFlW27LBl56vf9qJW5MfVW82MN_NzW4B6tz56QQ0S5VnqwJH7PdVrvf3-=
rPP-04 )

On-Demand Webinar

In this on-demand webinar, we=E2=80=99ll show you how to enhance ROI by lin=
king appointment data to your campaigns, supercharge your Google Ads perfor=
mance with accurate data for better bidding, and gain end-to-end insights i=
nto the patient journey. You'll also get a chance to explore how to optimiz=
e your marketing budgets with privacy-compliant ROI insights to help secure=
 growth.

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy (=
https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8=
y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3kSW6GCj2Q91lPCpW1xf4FX3VT8plW5Sj03=
b6cth61W8CL9XT1PlHRxW90DVJ42L4HZ1W8QV28K8lh6hrW3j0GZ56PhGKrW8Htd-68_2rWfW7r=
sHNj8rFc6MW5DbGYt7ZZsBJV8ghXq6q8_0BW5jbX793G2x1MW7FZzYK8y6CTrW6fDgqM4zHjY2W=
2HssrV4vFQ18W2Yh9Ch1DGx1HN8CZCST_lMTpW7wnTbj4Lt3BLN5QMQ4BzHKjtW6VbYbm6qgzb1=
W6R_kKR6czztxW5jKRyM7JGZTfN4WBgMTp7S62N4vGP45fv4lwW534sbX80-KB-W2QJ0bV2PpqM=
xVrTTzC72MY-dW6vwnHK8SjKHbf2v89X604 )

On-Demand Webinar

Join marketing and healthcare strategy leaders as they explore the results =
of an insightful survey on payer marketing, shedding light on how payers ar=
e allocating budgets, implementing funnel strategies and tackling privacy c=
hallenges to drive growth and compliance in an evolving landscape. Watch th=
e webinar here (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh=
5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43pyd0W8wLKSR6lZ3kSW6GCj2Q91lPCpW1x=
f4FX3VT8plW5Sj03b6cth61W8CL9XT1PlHRxW90DVJ42L4HZ1W8QV28K8lh6hrW3j0GZ56PhGKr=
W8Htd-68_2rWfW7rsHNj8rFc6MW5DbGYt7ZZsBJV8ghXq6q8_0BW5jbX793G2x1MW7FZzYK8y6C=
TrW6fDgqM4zHjY2W2HssrV4vFQ18W2Yh9Ch1DGx1HN8CZCST_lMTpW7wnTbj4Lt3BLN5QMQ4BzH=
KjtW6VbYbm6qgzb1W6R_kKR6czztxW5jKRyM7JGZTfN4WBgMTp7S62N4vGP45fv4lwW534sbX80=
-KB-W2QJ0bV2PpqMxVrTTzC72MY-dW6vwnHK8SjKHbf2v89X604 ) .

Freshpaint's Compliant Corner

Healthcare payers in 2025 have their work cut out for them.

Between shifting demographics, tighter budgets, and ever-evolving privacy r=
egulations, marketing teams are facing more hurdles than ever. Patient need=
s are growing, financial pressure is increasing, and trust in healthcare br=
ands is harder to maintain, especially with rising concerns over data priva=
cy. And, of course, compliance isn=E2=80=99t getting any simpler.

But it=E2=80=99s not all bad news. Payers who prioritize privacy-first mark=
eting, leverage first-party data, and adapt to new regulations proactively =
can stay ahead of the curve.

The key? Investing in strategies and technology that balance personalizatio=
n with compliance.

Get the full breakdown here: Top 5 Marketing Challenges Facing Healthcare P=
ayers in 2025=E2=80=94And How to Navigate Them (https://cNnW-04.na1.hubspot=
links.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7tn3p=
yd0W95jsWP6lZ3mhW8gXTWd24mFr_W5c5c3S5s4nqjW503hDy5MRLYPVyGTFv2t1Gh_N81XL5_2=
Nh5FW439QZz8s5cNRW4ql3Vc2yzVntN29GfN7BvxJCW9f901P8FQ3QZN59nMKcyxR51W34HGQn5=
fJzngW8wGqft1yTH20VZbdZm47tYNYW3__4fw7MC6ndW19kZ-58Sq3k1W3LxZRY5P3Y4YW3wldh=
27TVwTrW7Lypcw51kyvcW6lFv6d25vVX9N5gWnhgRVnbbW1ZcNtS687Vj7W1nXlGv6Pp8gRMyl_=
tjrNDPjW4YS3rq6t39JGW1CDGl15ktLL4W8fQ8FH36v9lFW3VLhZN6vNcF3W8TV8DP58x227W8C=
pDWg8LgRxVW5WY8V43mwbz9f1j3BWx04 )

Industry News

The FTC=E2=80=99s leadership may be changing, but one thing isn=E2=80=99t: =
health data enforcement is here to stay.

While new leadership could bring shifts in regulatory priorities, there=E2=
=80=99s been bipartisan support for cracking down on companies that mishand=
le sensitive health data. Even Republican FTC Commissioners have backed enf=
orcement actions under the Health Breach Notification Rule (HBNR), signalin=
g that scrutiny around digital health privacy won=E2=80=99t be going away a=
nytime soon.

For healthcare marketers and digital health companies, the message is clear=
: data privacy should remain a top priority...no matter who=E2=80=99s in ch=
arge.

Read more here: What to Expect from New FTC Leadership on Digital Health Ca=
re (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlP=
XmD8y5FnDW74N_GZ5tnBVDN6TZ7rj5n4LbW50kH_H6lZ3nZW3wQHcx34lxtBW4QK86t60wBmNW8=
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yqW2KcQ_R2LBWrYW946fHJ2wYz9XW15xmF84dTHL5W71W5YX1j5RPwW2BTjm77rYnN3W4LdsD52=
hK2NtW3VjFg65BZK--W2VVslr4_73ZCW4fZQhW2ZsQPYN5kPW7TMC-gSW8jbDdp8gRLn1W61kJg=
P3G2RZsf4Hqkvj04 )

Thanks for reading, see you next week!

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B0mW78pH7h4lmgNkW7Ql-Kj8CXWQTW6yytWJ3vcfc5W1SZCTS5Zbjxmf3yBr0R04 ) .

Marketing Budget Ad - Set 2 V1 (1200 x 628 px) (https://cNnW-04.na1.hubspot=
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W6xVPFC4F2Q-NVyjMhK87kpyHW8xByw-5ZlRjQW9fd2Sw4PdyXyf1qyJ9T04 )

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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
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er_module-2-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
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t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; margin-bottom:10px; line-hei=
ght:115%"><span style=3D"color: #24303e;">Hey Lucy,</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Believe it or n=
ot, I actually do research every week for this newsletter. This week, I wen=
t down a rabbit hole on the NBC sitcom <em>Community</em>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Aside from bein=
g criminally underrated, I also learned that it=E2=80=99s been off the air =
for nearly 10 years now. Ten. Years. I suddenly feel ancient.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">I wish I could =
say this deep dive was because Freshpaint is launching its own sitcom. Unfo=
rtunately, we don=E2=80=99t have the budget for six seasons and a movie<a h=
ref=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzK=
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RGW8cc1ws8Z8WhCW57nj3k6xMNPcW6tN_6g19h03FW7Kb9qf8yZ8d1W7RsCqQ5kwTNFW1vhgXp5=
4Xk9vW4VS7MR2D3jwPW2Xz-hR4196tPW6ZCc478kglF_W2n8050671FJBW3jN7hh4nc1GrW5rbN=
py5kSWJzW19cTPf181JKdW5sS4VK31mXk6W3PCMJz4r3FYlW3Nk6y38fJTKPW81d2PC5_4GvnW5=
gMHYM1_-lN7f85PHYH04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-link=
-id=3D"0" target=3D"_blank">.</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">What we are lau=
nching, though, is our own community specifically for healthcare marketers.=
 We=E2=80=99re kicking off monthly virtual meetups where you can connect wi=
th peers, network, and learn from others who are navigating the same challe=
nges.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">The first meetup is happening on March 25.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Want to join? <=
a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46ds=
wzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3pWW7sd4JB65ylFdW3RcCJm84=
0JWVW57WWQ-4Srl7kN1kbRsBSkHCrN6RVmmhGbTHJW5P6gy57By3d7W20wk0Z2335knW4kc6XS9=
hqjkxW5ZxyXp16QRbqW9k6GVr1mDVyzMRrPZM5YqgZW7qKKbz51Wz_xN3YDgHD_5z0sW8lKZS_3=
vQjrlW4nhfNP8KtmNsW5Hqbwn4fD7xfW86P-R224pcSYW58jddR4y6jfxW7zyDKK7PY-BLW47Hl=
0k38zH3fN6gkJXffRF_jW95NFfr2WS1xJW43lGcn1YgvZqW71MDsy8gL80yW12Q3xv7m2nhLW4B=
HzR56szLH8N2mvnggP9x64W4pdPLZ7HN41-f4pgvNl04" style=3D"color:#ee5757; font-=
weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Sign =
up here</a>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">On to the rest =
of the newsletter, here's what we're talking about:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>New: Automatic Video Engagement Tracking</li>
<li>Freshpaint is visiting Dallas</li>
<li>Healthcare payers have their work cut out for them</li>
<li>What to expect from the FTC in 2025</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;">Let's get into it...</span></p></div></div></td></tr></tbo=
dy></table>
</div>


    
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  <div id=3D"section_1736290795533" class=3D"hse-section" style=3D"padding-=
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"column_1736290795533_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629079550=
81" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362907955081_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Product U=
pdate</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
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  </div>
  <div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
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<div id=3D"column-3-1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-3-1-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-3-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p data-start=3D"0" data-end=3D"54" style=3D"mso-line-height-rule:exac=
tly; line-height:115%"><strong data-start=3D"0" data-end=3D"52">New Feature=
 Alert: Automatic Video Engagement Tracking</strong></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Tracking how us=
ers engage with videos on your site just got a whole lot easier. Freshpaint=
 now automatically tracks video engagement and sends that data where you ne=
ed it=E2=80=94no engineering required.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">This update is =
especially valuable for healthcare and enterprise organizations that rely o=
n video to educate and engage their audiences. Marketing and analytics team=
s can now get deeper insights into content performance, while GA4 and Googl=
e Ads users can optimize campaigns with more precise engagement metrics.</p=
>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">With this new c=
apability, Freshpaint ensures:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>Automatic tracking. No extra dev work needed</li>
<li>Seamless integration with GA4, capturing key events like video_start, v=
ideo_progress, and video_complete</li>
<li>Better campaign optimization with reliable lower-funnel engagement data=
</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">This has been o=
ne of our most requested features, and we=E2=80=99re excited to roll it out=
. It=E2=80=99s live now=E2=80=94start tracking video engagement effortlessl=
y today! =F0=9F=9A=80</p></div></div></td></tr></tbody></table>
</div>


    
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  <div id=3D"module_1736290834596" class=3D"hse-section" style=3D"padding-l=
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th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
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<div id=3D"module_1736290834596_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629083459=
42" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908345942_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Upcoming Events</h1></div></div></td></tr=
></tbody></table>
</div>


    
    </div>
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  <div id=3D"section_1737044226968" class=3D"hse-section" style=3D"padding-=
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  <div id=3D"hs_cos_wrapper_module_17370442316841" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3pPVCp3T23h9fgGW=
9kY1mv5dmFrHW7zKpMg8GfDVPW1SPtVh1p_zV0W2txHfG5sHwGfW1Bv4ZP8QnfyYW3lr5vP7kpf=
1pW8d4JNq7kbsnJW2RTMdh3BJTP8V8Vvd78LNc14W6TH6sY35hsk8W309BtS6Jt_gJW8W6yxF3N=
6CxVW1T7NbV6Yk9NvW4nxJ3s7qkVdCW6cm8H85hkty6W5MmLtb3VdhP0W4TRFpM4dy98WW6JDBt=
p5hbdpHN72wCT9P-y_dW8BQFs_84VpxGW1-4Nct3BLtZLW7QXNtD3Srn7VW2-GK0w6R_98JW42F=
6HX7gbSk_MX04mspWnnwW2K7Yhw2q4NzKW3xdtLn54s36cf6QLdHC04" target=3D"_blank" =
style=3D"color:#00a4bd" data-hs-link-id=3D"1">
        <img alt=3D"FP Community Meetup 2" src=3D"https://hs-6516988.f.hubs=
potemail.net/hub/6516988/hubfs/FP%20Community%20Meetup%202.png?width=3D1120=
&amp;upscale=3Dtrue&amp;name=3DFP%20Community%20Meetup%202.png" style=3D"ou=
tline:none; text-decoration:none; border:none; max-width:100%; font-size:16=
px" width=3D"560" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442752973"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442752973_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"module" style=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text" sty=
le=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module" style=
=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text" sty=
le=3D"mso-line-height-rule:exactly; line-height:115%">
<p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5Fn=
DW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3nKW7brCDm9l8m6ZN856nLfnHtKKW1ydYlk1gpw=
SZW1pVSWF58YrN9W7S3ms5159NkcW8wYrxP1cGW80W8z8GHl5KCms9W8VLvRJ5l4m9gW37LJRy8=
sPRNqW6nhJrD2f72PMW7t4hYP2D6sRJW6JDzLp4kZdV8W5CQ_y-7t7mYGW3b_pnS7WJk8XW8d2R=
7d934xcPW64Qg9F3g_GjrW16ZC7L81qcrNW82X8517dPdMJW85thbp3mCrc3W9fX9Y49h2XjLW5=
ZSTFN8nLf9QW1jZGhc6b3DlqW8ss79d3LSLLLW1GdcXn4qxf9GW6jc1596xzGZ3W43qcWn6L2ym=
GW72N7Mg65y2Q6W6mLQgL6TC44vf4rZT_F04" rel=3D"noopener" style=3D"color:#ee57=
57" data-hs-link-id=3D"2" target=3D"_blank"><strong>Healthcare Marketers Mo=
nthly Meetup<br></strong></a><strong>Virtual Event</strong></p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:125=
%">=F0=9F=93=85 Tuesday, March 25<br>=E2=8F=B01:00 PM PT / 4:00 PM ET</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">Whether you mad=
e it to a Freshpaint LIVE event or missed out, this virtual meetup is your =
chance to keep the conversation going. Connect with healthcare marketing pr=
os, share challenges, swap strategies, and stay ahead of industry trends. N=
o travel required, just great discussions with like-minded experts.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">=E2=9C=85 <a hr=
ef=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKV=
lPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3pcW5JXPzb8LqBL1N1gkFX36Ctc4W=
7jN2T346XnkNW8X2vFc5_m-XGW8VH_X222rCLhW95qPt63BQLV-W6-Yjd91bRSqcW8r7mXQ96q3=
SvW87L_wD52hpJFW5MjN1C8vy56MW8G7G2g282gRTN4xpt-LmbjKXW7lSnvx81cwKsW3Sv9n94p=
ck4GW3lL1qy2Mg50cW1-B7lp10GxbDN3dHmzZ6RB8tW16zy6g7r893CVGJmgc3mf9fgW2szBKR3=
tjcMhW41shf_55zYD7W7D4jRZ9f2dLBW873CB_711pCjN4xh72QtWVl6W5ByZ0z5qZ62xW3QM72=
v68whyFW1VTWP58gtRlrW4v6pWW9ch0-cf1jXTP-04" style=3D"color:#ee5757; font-we=
ight:bold" rel=3D"noopener" data-hs-link-id=3D"3" target=3D"_blank">RSVP fo=
r the Virtual Meetup</a><span style=3D"font-weight: bold;">&nbsp;and&nbsp;<=
/span><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VW=
h5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7tn3qn9gW95jsWP6lZ3n8N4wZ4PkcmM3tVTH=
V_w89hcvkN7c2CMxGPDFCN8_c-1xgyZRQN90SzX-mLBgmMVy3NYth0CmW8fP2qD3N2HbxW1F6KC=
Z73VN4hW7QgjcL8d71ZZW5TPrf881g3xZVkTz8b1WJs1wW2w8Rfh3l8gc8W72-RsN8nnrYdW59d=
g3p5wdC70W1cJRLR82znsLW7rkN3z8pMLMxW2cyvMl1G6yPXV9GSTj7vF0WPW3RQJXp3_MKs2W3=
y4PhF2_vF-TW4LpdD84Gblc_W13GPVn8q4ybcW2MxF4M90KM-gW8YKtJx3fL5pfW1LnzNr5V-6R=
WW4kQz_n5qmDBMW1mRt7k899TrNW4L4hC66-3Sk9W4LMvfd88dWB9VtYnrX7_R13Ff5yzzfb04"=
 style=3D"color:#ee5757; font-weight:bold" rel=3D"noopener" data-hs-link-id=
=3D"0" target=3D"_blank">Join the Freshpaint Online Community</a></p>
</div>
</div>
</div>
</div></div></div></td></tr></tbody></table>
</div>


    
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hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3nLW1ScMBg8G1N_s=
W5ZGN8p8qqVmYW8TNwcy5t7hPBW5y6ghf5hXKWZW7qdcPD2wNQFPW5Lzyy4591jKTW7fK-4g1hY=
kQdN951DlNR-12mW4yXvTD6bD4gmW2jBqbf5Rh0P1W2V5J_9871CKkW7HcfSs6K5MBXW4k0fgm1=
PS4xWW14B3FY12WV_KW3-8KyY54TvrrW9kmspW63l91rW7h6dZ11Rgqn5W44_-pQ1zdwD4W24dV=
p96tPx2HV97JPb3qF-S8W7hWBdK32rQbgW1npxg411KpHhW1VSVZM2t18VSW8fHfn45zTrglN2Z=
c10YmSmVgW1FCl8z75FpbZW42pL_L7ydc1_W8yVZ9c2zJ6r1f35LJcF04" target=3D"_blank=
" style=3D"color:#00a4bd" data-hs-link-id=3D"0">
        <img alt=3D"FPLIVE Dallas 1 - Wide - Details-1" src=3D"https://hs-6=
516988.f.hubspotemail.net/hub/6516988/hubfs/FPLIVE%20Dallas%201%20-%20Wide%=
20-%20Details-1.png?width=3D1120&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20Dal=
las%201%20-%20Wide%20-%20Details-1.png" style=3D"outline:none; text-decorat=
ion:none; border:none; max-width:100%; font-size:16px" width=3D"560" align=
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w2pH42BLcRW7YJ9V71QVCMSW4vQVtN1XGqH6W1vj3zd42yyr7W9hgNd19h9sZfN2mT0Hsl_3fZW=
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<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px"=
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%; font-size:15px"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+1=
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2fXTmq78S5TlN8jstcxqSHvWVnpp2p6Y2q0jW1PjMvM6Jp2gBW1lLQrH51XB6PN4SYKVBrDZb3W=
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olor:#ee5757; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"3" targ=
et=3D"_blank">Dinner at Knife Italian Steak</a> <br><span style=3D"font-wei=
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<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px;=
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<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-size:15px;=
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<span style=3D"font-weight: bold;"> </span>
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</div>
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"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635625426=
51" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363562542651_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Event Replay&nbsp;</h1></div></div></td><=
/tr></tbody></table>
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635643474=
62" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363564347462_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
Wh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6TZ7sP3qn9gW7Y8-PT6lZ3p9W7VFs705sr6mJN=
89KCXPzg9xMN8T_cT6gKwX5W2JWh_Z7JkLhzW70Gj-m6p2vVKW50bXcX8W943XN3XyYCryWTzmW=
1Np97s1t5sNLMxfNHHzhFkqV1PyM_98cx4WVrB_-n3-CvZrW8_9QBg7L6KZlW74Ydf597J3psW1=
69d8B3DpvLbW4DyftW5VlFYFW4Lx3393bzYb3W1zHwqB6W6tXvN1Z-zvKgldyNW2NFNGJ49sFH4=
N1_c19P97DDFW7qMw_R47JQ0lW5-Ys7J109fTYW3tJ_h584bnwnW5TQlXs3dv_RJW4ZJ3yT5XfX=
B8W3S98b_895Ylxf2bnQZY04" style=3D"color:#ee5757; font-weight:bold" rel=3D"=
noopener" data-hs-link-id=3D"0" target=3D"_blank">Unlock Improved ROI With =
Full Visibility From Ad Click to Patient Visit</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">On-Demand Webinar&nbsp;</span><br>In this on-demand web=
inar, we=E2=80=99ll show you how to enhance ROI by linking appointment data=
 to your campaigns, supercharge your Google Ads performance with accurate d=
ata for better bidding, and gain end-to-end insights into the patient journ=
ey. You'll also get a chance to explore how to optimize your marketing budg=
ets with privacy-compliant ROI insights to help secure growth.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5Fn=
DW74N_GZ5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3k-W3zPfsL1P3v-bW3932ql8N06SVW5YCjtX21S=
Q9nW4jBTGP866c2HVMcsn05lzwJcW1VZpKG2wPFJwW1s1g026kPshBW8nYlXq1hkwlyW1jCQ1f8=
1RD-dW8x1cLR1lckQ2W5FDRD84-4QxtW489bdC3gJ-_WW7kCqx16c87QRW8Jbkg_7hMkVrW4GcX=
Xl8tR60pW3bK8rV7P5YnsW88tzD3536Rz-W1N-WRb2d3zZmN15xr3Zy2XjJW1flSRP7G3RWkV4Y=
dGt6dxycHW71gYz-3gRQJJW4z9HX086tlJ5W3w4t_G1znZyxW3B04jf959ZsQN83TFMv62R6bW1=
yjBXs3lb9rLW95CrF67kdxnNf8GCBNg04" rel=3D"noopener" style=3D"color:#ee5757"=
 data-hs-link-id=3D"0" target=3D"_blank"><span style=3D"font-weight: bold; =
color: #ea5954;">The State of Payer Marketing: 2025 Insights on Budgets, Fu=
nnels &amp; Privacy</span></a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">On-Demand Webinar</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join marketing =
and healthcare strategy leaders as they explore the results of an insightfu=
l survey on payer marketing, shedding light on how payers are allocating bu=
dgets, implementing funnel strategies and tackling privacy challenges to dr=
ive growth and compliance in an evolving landscape. <a  href=3D"https://cNn=
W-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_G=
Z5tnBVDN6TZ7t43qn9gW8wLKSR6lZ3kCW8y2-d739rlmVW93ngQW4LbwV4W3-8PQg8rFqS6W225=
WD-85Vn7qVPxnJk3DdSx-W3VmW541lLTZtW541hwf63-M5pW3ZMVzg1t-f--W5s_rKb73f7c7W8=
w1Knn7dDQGsW14s2Js1fTchWVY9nrD6DxndVW6-xXMT8hWVlDW3p2bTC2ZTBfsW2P5-5z7MJprF=
W4CQJ5V11FZM_V51zv48DcGsTW8ywrrF1T-NnyW2qH84S3H0fLZW2dN4l26j2CLzV_J06m8LQg4=
PW1jQGVM9krlpCW7fDCwq3ZtvxQVqKNTn5y78zyW8gkYPW784lRDW1dKq3f3Kv_bnV6SmJB3Qst=
T6W90x2nn5rKpb4f1LQl-M04" style=3D"color:#ee5757; font-weight:bold" rel=3D"=
noopener" data-hs-link-id=3D"1" target=3D"_blank">Watch the webinar here</a=
>.</p></div></div></td></tr></tbody></table>
</div>


    
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  =20
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<div id=3D"module_1736290903326_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090332=
24" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909033224_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Freshpain=
t's Compliant Corner</span></h1></div></div></td></tr></tbody></table>
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  =20
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  <div id=3D"module_1736290904883" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
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<div id=3D"module_1736290904883_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090488=
05" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909048805_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%">Healthcare payers in 2025 have their work cut out for them.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Between shiftin=
g demographics, tighter budgets, and ever-evolving privacy regulations, mar=
keting teams are facing more hurdles than ever. Patient needs are growing, =
financial pressure is increasing, and trust in healthcare brands is harder =
to maintain, especially with rising concerns over data privacy. And, of cou=
rse, compliance isn=E2=80=99t getting any simpler.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">But it=E2=80=99=
s not all bad news. Payers who prioritize privacy-first marketing, leverage=
 first-party data, and adapt to new regulations proactively can stay ahead =
of the curve.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">The key? Invest=
ing in strategies and technology that balance personalization with complian=
ce.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">Get the full breakdown here</span>: <a href=3D"https://=
cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74=
N_GZ5tnBVDN6TZ7tn3qn9gW95jsWP6lZ3kXW3t4r6q3M_q3PW5-fnrk1XzRQgW8q7LVY32hJ6CW=
1cc51g1wW7CHW48sxcq1nR0yxW5_hRFX1wgHz8W57xMfn27GjPcW2B_ZfS7Pcfk7W9cJfLx3nn9=
BpW905SPH10Crg_W35rrSj7LPs4PW5srtb94DMwTKN5kv8jM1mn-1VSfPMN6xh3TzW7gzh_93N0=
hK2W8rCW_S5tx0xCW7Lp89R6zdDxtW31HfxM8hqWn1W7CKWjq5pTsFMW5sMbrt7v6XQXW3GXv2W=
4HNr54W6Fq3M33x5GwZW66GxY916J5H7W6x5CKc2FqXQYW90kh8T2QJf8lVvw9Pr3fh9bFVHg-8=
m28PxqwW1zqGdB3fmN4JW5JHF3l1fZ-8rW5nQWpD1K8hG0f3MN8Xl04" rel=3D"noopener" s=
tyle=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">Top 5 Market=
ing Challenges Facing Healthcare Payers in 2025=E2=80=94And How to Navigate=
 Them</a></p></div></div></td></tr></tbody></table>
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629086139=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908613983_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
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herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Industry =
News</span></h1></div></div></td></tr></tbody></table>
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<div id=3D"module_1700086698782_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_170008669875=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17000866987583_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%">The FTC=E2=80=99s leadership may be changing, but one thing isn=E2=
=80=99t: health data enforcement is here to stay.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">While new leade=
rship could bring shifts in regulatory priorities, there=E2=80=99s been bip=
artisan support for cracking down on companies that mishandle sensitive hea=
lth data. Even Republican FTC Commissioners have backed enforcement actions=
 under the Health Breach Notification Rule (HBNR), signaling that scrutiny =
around digital health privacy won=E2=80=99t be going away anytime soon.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">For healthcare =
marketers and digital health companies, the message is clear: data privacy =
should remain a top priority...no matter who=E2=80=99s in charge.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">Read more here</span>: <a href=3D"https://cNnW-04.na1.h=
ubspotlinks.com/Ctc/ZT+113/cNnW-04/VWh5d46dswzKVlPXmD8y5FnDW74N_GZ5tnBVDN6T=
Z7rj5nXHsW50kH_H6lZ3prW8FR8sC7TwjKMW5NWWLc7j6_LVW3wFlb45HBSt2W1tFV1Z3rlR7BW=
7BYjwY8VZgttW46Qzl71RJbmMW80_4fn1p55T5W7qZ2T337w2FQVXsqJ68BzdDTW5bPfP42Xjhv=
wW7CMp0y6_VyMWW35gvsh1cLykyVn3r3B1whlQWVpN5Dy6Ry7qNW5zSQp98ScPWFW31FxMd6dMH=
5MW8RlplJ4DlCCMMD1Yk5dYNd_W7NBCzS94ZFlRW2yv1yX2JxLLZW11jXy94lzDXhMNjP3DC9NM=
6W4s87Z52z5pPxW1yWFh37cNSDkN5HRVwy_Dl_FW1Pkv7y901szxN586tlRPPM04W7K0Km4779r=
1tW7zMDkp23HgBFVPXtCT1Tg87xW5km6sf6Qg-HLW3gkdr99lq-GQf6Xc45b04" rel=3D"noop=
ener" style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">What =
to Expect from New FTC Leadership on Digital Health Care</a></p></div></div=
></td></tr></tbody></table>
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nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17024954571952"=
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style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
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it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><span style=3D"color: #24303e;">Thanks for reading, see you next week!&=
nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
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Gifari Industries - BD Cyber Security Team