✏️ Editing: 1740085828.M8794P20917.rbx114.truehost.cloud,S=92115,W=93887:2,

Envelope-to: lucy@adeyotconsult.com
Delivery-date: Fri, 21 Feb 2025 00:10:28 +0300
Date: Thu, 20 Feb 2025 13:09:40 -0800
From: Mark Rogers <mark@freshpaint.io>
Reply-To: mark@freshpaint.io
To: lucy@adeyotconsult.com
Message-ID: <1740085780075.6f3747ab-6ed3-4c03-8dd8-9d322f366755@bf01x.hubspotemail.net>
Subject: Freshpaint 5: Dante's Inferno
MIME-Version: 1.0
Content-Type: multipart/alternative; 
	boundary="----=_Part_1443246_1273262784.1740085780246"

------=_Part_1443246_1273262784.1740085780246
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable

Putting a viral TikTok debate to rest (plus healthcare marketing news)

View in browser (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VW=
cpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHv5n4LbW7lCGcx6lZ3npW3bDv2r3Kn1ytW9=
jr5pK5HCqHjW1fsbFf75gppgW2VqHLD12jJVqW2hltx363dMyzW33nwbR4P1nlMVtbLv32bGXLY=
W2hkjw72mhn1VVH9k5R329MgbW80PHxD40YLw2W7493cp6xc7cMW6GhD1R8CDDZCW1r8YqS9lS4=
W9W9dB5n-23hSLtW2R4VFm6G3hBBW7M1qFS99h615W8QTNJf8c463mW6_7WCZ4rGsJsN7sBCGCq=
dd5WW89PwGG4DywvrW6jrHBb1HbX-ZW7t6LQ87brtzPW4ZzyM88qsjL_N5HxtBmKHsBcW1XVN3m=
7d8gtSN6-6CJ_8QNmgW7vflDN6MMb6wW20YL-R669nXkW41mqVK2qMbvNW6dLnfv4hxfDjW3mKQ=
lm4mfV_5W7HnKWM8T-bj6W7cTHKQ8kGqrwW3sJ12g3KXYWkW8wHpVc50YZGyW8fv0Ys78K73DW1=
dvm4R4T3d10W7bC2LM87rqV6W6m7T492cT8vQW7LTrh38HvWWYf78RXpT04 )

Freshpaint 5 Header FINAL (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/=
cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHv3pyd0W7lCdLW6lZ3kyW1c5Z=
r66mmr87W31gm133whc2bW8XK6-J6FpbtrW3tMzX86h5m1XVP8Ksd8rfDpMN14Sf5yqgF95W6qm=
nlz7HbKCzW7bHlnX9lctTHVyRQL51MyTSWN9c4g3nKmf2BVnQ67c86t9zSW6L0ddq16PsX2W1Qx=
F5y5H0mH5W6xPx6W8LDt0BVzYk8v884WxHW606yDV2_PC2qW8bnpRL89NkxNW6KXBWy7ZsFtHW9=
2vqp03g92RcW2hKk5t6_MMt4W1G2bkQ8ZnpshW25zKWn2NhdcnW44C6Zz2-RB4vVNxPf360Tn49=
f1DVhFC04 )

Hey Lucy,

My wife recently told me that the saying, "cold as hell" is incorrect. It's=
 actually, "cold as hail." Apparently this is a viral TikTok thing?

Being naturally skeptical, I started researching. But every Google result c=
ame from TikTok, Threads, Reddit...nothing reputable.

So I kept digging down this rabbit hole of etymology. And as it turns out, =
"cold as hell" is the correct saying. Different cultural and religious trad=
itions (like parts of Norse mythology and Dante=E2=80=99s Inferno) describe=
 hell as an extremely cold place. In Dante=E2=80=99s Inferno, the deepest c=
ircle of hell is a frozen lake, which is where the saying originally comes =
from.

So to recap, "cold as hail" isn't a saying. It never was. And "cold as hell=
" has linguistic history and common usage on its side. Case closed.

Now that we've put that debate to rest, let's move on to the rest of this n=
ewsletter...which is supposed to be about healthcare marketing...not Dante'=
s Inferno.

Anyway, here=E2=80=99s what=E2=80=99s new this week:

- Ad Performance product update
- See you in Puerto Rico or Vegas?
- Class action lawsuits

Let's get into it...

Product Update

Measuring the true impact of digital advertising in healthcare has always b=
een...difficult to say the least. But it doesn=E2=80=99t have to be.

Our latest product release makes it easier to track and prove marketing ROI=
 while staying HIPAA-compliant.

With this approach, you can:

- Accurately measure ad performance without exposing PHI.
- Gain full visibility into campaign effectiveness with compliant tracking.
- Optimize budget allocation based on real, privacy-safe insights.

Learn all about our new Ad Performance product on this on-demand webinar: U=
nlock Improved ROI With Full Visibility From Ad Click to Patient Visit  (ht=
tps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0=
-fNW35KrPN5sgVZjN3X6VHP3pyd0W7Y8-PT6lZ3nGVk778H7rX29bW2PMypS75mtPpV-VtKs2Fs=
rMZW7qMQNR5sdmGqW4WPZfJ3KgDcRW2tyJ7C2FTyhcW86NDvL52pBXDW2yFs2q5kdKqsW5N5C6Y=
4zzwDDW5299-w7gGcJ7W32pGMC8jpwv0F1H2kHlnh6yW1KQzc65yjy77W6-z2w98nh9yyW8gryN=
_3Yj0J6W4VGrRx2k5XXJW1bjGQS7GF4GRW6Z43v-44q9kjW9dTC5c1p_lkGW8kpw3D7NvwMQW2k=
Hpj08cbk8fW6rxYmv4dDZgNW4_C5bG332zCLW1WHfjV7xlYmWW13-XXf8CyXYLW56b09W2vChJJ=
f7DHx-804 )

Upcoming Events

Freshpaint LIVE Puerto Rico (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+11=
3/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43pyd0W8wLKSR6lZ3nNW3t=
Fhk13l-v12W2qn3P13b1_v1W8LVf5z13Z3w_W2nKQhS2HHnxMW3gYKrL1nlL_1W6-BbjW5ZGJm2=
W3T1Fmx6Gzw_jW2RwB0X5LMvTFW26zhtR40ws8pW59yMXq5XLB3TW5KppmF7HHKRNW30HQTz5KD=
xYQW3WVQ0j1V57dTN3_VzW5N0JJTVZmVTt1YGkT3W1jrjCb96TKyJW6Dgv8C3xFHqbW4ygWL-2_=
xrHYVg0ff-7j331LV957LP77RKZrW8hWz_z4lJ4ZkW7byB5J3V6JhkT8mVz5P4bRDW72FBTw3kw=
VzrW7lXJJ19d0lMvW8LP1V-1TbN2KW85sQLt2qDqrvW6pTjns6k7_T1f6n7mcv04 )

Healthcare payers, join us for an evening of bold flavors and big ideas at =
La Central by Mario Pag=C3=A1n, steps from the RISE Medicare Marketing Summ=
it. Connect with payer leaders, share insights on privacy-first engagement,=
 and discover how Freshpaint enhances outreach while ensuring HIPAA complia=
nce. Sign up now (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
WcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43pyd0W8wLKSR6lZ3nNW3tFhk13l-v12W=
2qn3P13b1_v1W8LVf5z13Z3w_W2nKQhS2HHnxMW3gYKrL1nlL_1W6-BbjW5ZGJm2W3T1Fmx6Gzw=
_jW2RwB0X5LMvTFW26zhtR40ws8pW59yMXq5XLB3TW5KppmF7HHKRNW30HQTz5KDxYQW3WVQ0j1=
V57dTN3_VzW5N0JJTVZmVTt1YGkT3W1jrjCb96TKyJW6Dgv8C3xFHqbW4ygWL-2_xrHYVg0ff-7=
j331LV957LP77RKZrW8hWz_z4lJ4ZkW7byB5J3V6JhkT8mVz5P4bRDW72FBTw3kwVzrW7lXJJ19=
d0lMvW8LP1V-1TbN2KW85sQLt2qDqrvW6pTjns6k7_T1f6n7mcv04 ) !

La Central by Mario Pagan

*Dinner & Beverages Included

250 Convention Blvd

San Juan, Puerto Rico 00907

February 25 @ 6:00 PM

Freshpaint LIVE: Las Vegas (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113=
/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43pyd0W8wLKSR6lZ3pcW3cw=
3zm3r6Wh1W6NZg4N6mcF7NVyVwhg6h86H4W1HqDbL4zd24WW2v6qCP4ZCGP_Mz5nHC9RX0BW8XJ=
MjY12zBjtW1V-hCZ5lwxY5W5bpcpx8BzLDVW73ygXH6W0Z8KN355yhqC0hYcW2V8g6C1m8TtWN2=
LBQPyprw97W8p4PX3314TNbVD8zjK7_l2djW266Z4B94wDCNW8S44Dy7VVtLgW8WtHkr2fRfZjW=
5lpph79h4tf2W9gDYwj7_ndxgW6lKd_D9lgrcMW5qjLZY8fcX79W76M9pw90V7L5W1y61Cm7yJ6=
ZVW2lXfjL1MPzdxV-QHV91fJT0fW8Tl6Nc1Y1yPMW1BQnlb3y0VWqf3wByZY04 )

Join us at the iconic Sphere for an unforgettable evening during HIMSS 2025=
! Experience the V-U2 Immersive Concert Film, where U2=E2=80=99s performanc=
es come to life through state-of-the-art visuals and sound. Network with fe=
llow healthcare marketing leaders while enjoying appetizers, beverages, and=
 an experience like no other. Save your seat here (https://cNnW-04.na1.hubs=
potlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ=
43gVDYW8wLKSR6lZ3plW50Hyzr5fRh8-VG1ZgX92zqjmW6K-zc18sRXQHN6r41LWqchsYW2h6BK=
Y2dtJX8W6FTw4x1rkr5zW1D2rxS4YxBWtVNB6Bt6sK-bJW7MjdM51J7st-W6d7z__1BfbBxW1Hx=
Q7p8Z6CBkW262mLB1N2n7lW5HfvRx72YgW3W3wbfXB4Ws1VzW5-5XBq7hvHVgW2J8jch5FTPFsW=
5TF9d-2Qp4RVW8mk7GD91btnBW3_W7-y21V_MCW6tJr7Z4gV0r9N330PVPHGF6mW89nNCN5Ncs_=
cW6SJHFp2MMDNKMBZlwJ_dsmDW19Bkm92lmN38W4QHhlC1fCrLGVR73HF8bmqZnVr5pYt10_07V=
f5S1_2s04 ) .

Sphere Las Vegas: U2 Experience Immersive Concert Film

*Appetizers & Beverages Included

255 Sands Ave. Las Vegas, NV 89169

March 4 @ 7:00p sharp

Event Replay

Unlock Improved ROI With Full Visibility From Ad Click to Patient Visit (ht=
tps://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0=
-fNW35KrPN5sgVZjN3X6VHP3pyd0W7Y8-PT6lZ3nGVk778H7rX29bW2PMypS75mtPpV-VtKs2Fs=
rMZW7qMQNR5sdmGqW4WPZfJ3KgDcRW2tyJ7C2FTyhcW86NDvL52pBXDW2yFs2q5kdKqsW5N5C6Y=
4zzwDDW5299-w7gGcJ7W32pGMC8jpwv0F1H2kHlnh6yW1KQzc65yjy77W6-z2w98nh9yyW8gryN=
_3Yj0J6W4VGrRx2k5XXJW1bjGQS7GF4GRW6Z43v-44q9kjW9dTC5c1p_lkGW8kpw3D7NvwMQW2k=
Hpj08cbk8fW6rxYmv4dDZgNW4_C5bG332zCLW1WHfjV7xlYmWW13-XXf8CyXYLW56b09W2vChJJ=
f7DHx-804 )

On-Demand Webinar

In this on-demand webinar, we=E2=80=99ll show you how to enhance ROI by lin=
king appointment data to your campaigns, supercharge your Google Ads perfor=
mance with accurate data for better bidding, and gain end-to-end insights i=
nto the patient journey. You'll also get a chance to explore how to optimiz=
e your marketing budgets with privacy-compliant ROI insights to help secure=
 growth.

The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy (=
https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1=
S0-fNW35KrPN5sgVZjN3X6VJ43pyd0W8wLKSR6lZ3nsW4361X476MlHJVzh90L1rpP-7V16N-W6=
LxlcNW2J5C2g72GBsBW9gx5gM1tx5qWW520c3g7R1_TgW2R-Sr21wXCy1W44YfZc6hv11tN17Tf=
FsGgSrpW8F6rgS78P-htW1hmmgC3x9H53W6-K3ml5nyx2dVlFk6L6rHnJdN33mcP0QS4cKW5DRt=
zB4QNNcKW6tl6c76SCM7wW2K1D7x5GvSPdW3KRfSf5TBbLvW7TBqFQ86BSLGW8_TBtW2PNl3jW5=
FRZD56KRpvTN6HHPXgDQZ67W8XZF5g8tPz_-W9gpL5v4WFw26W8HdFFY4ZTw8pN62TnzSxSTZ2W=
16Dywy75yXPwW17NRpG4Bb-TGf63nNBF04 )

On-Demand Webinar

Join marketing and healthcare strategy leaders as they explore the results =
of an insightful survey on payer marketing, shedding light on how payers ar=
e allocating budgets, implementing funnel strategies and tackling privacy c=
hallenges to drive growth and compliance in an evolving landscape. Watch th=
e webinar here (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWc=
pDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43pyd0W8wLKSR6lZ3nsW4361X476MlHJVzh=
90L1rpP-7V16N-W6LxlcNW2J5C2g72GBsBW9gx5gM1tx5qWW520c3g7R1_TgW2R-Sr21wXCy1W4=
4YfZc6hv11tN17TfFsGgSrpW8F6rgS78P-htW1hmmgC3x9H53W6-K3ml5nyx2dVlFk6L6rHnJdN=
33mcP0QS4cKW5DRtzB4QNNcKW6tl6c76SCM7wW2K1D7x5GvSPdW3KRfSf5TBbLvW7TBqFQ86BSL=
GW8_TBtW2PNl3jW5FRZD56KRpvTN6HHPXgDQZ67W8XZF5g8tPz_-W9gpL5v4WFw26W8HdFFY4ZT=
w8pN62TnzSxSTZ2W16Dywy75yXPwW17NRpG4Bb-TGf63nNBF04 ) .

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset to =
Unlock the Full Funnel (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNn=
W-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJn3pyd0W95jsWP6lZ3l6W7M2GGb6=
LqNVmW7cmYD45X9_kRW3vQnZV3ngRWnVww89d93mXTlW25HD4z4_k4sxW9bbbpt6R_TN_W7j7W_=
K7qpv3-W7DjpwG6wgV4pW2RMnZj8M4XHMVbq5_t7FgfS_W4C6SvP1vK51hV9yTXF7Tkl0FW2mqG=
KX8_FVTjW3jh2kV5nht2YMCpwKCfX99cW5h4Ly397wPYXV1tNL97F76g5Tt8Lp6FpLkpW3RbXzB=
219Z12W52whQL6g54tHW3C5QTt6hN-ymVlmTBm2vZCcFW66bjWb7QZ3CmW1jSSY179rZ7jW2WCd=
c55sTBVpW82VmsT726CK3N96w_J7Svnr2W2Z1rYg4JMVQLN3CGK89KTVX6W8Z2rMt10SbC_f3yt=
Cbx04 )

On-Demand Webinar

Healthcare marketers face stiff competition from providers and retail giant=
s, making exceptional online experiences crucial. Privacy concerns, however=
, add complexity. To overcome this, you need a privacy-first foundation tha=
t safeguards data while enabling personalization. Watch this on-demand webi=
nar (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV7=
0Hsf1S0-fNW35KrPN5sgVZjN3X6VJn3pyd0W95jsWP6lZ3l6W7M2GGb6LqNVmW7cmYD45X9_kRW=
3vQnZV3ngRWnVww89d93mXTlW25HD4z4_k4sxW9bbbpt6R_TN_W7j7W_K7qpv3-W7DjpwG6wgV4=
pW2RMnZj8M4XHMVbq5_t7FgfS_W4C6SvP1vK51hV9yTXF7Tkl0FW2mqGKX8_FVTjW3jh2kV5nht=
2YMCpwKCfX99cW5h4Ly397wPYXV1tNL97F76g5Tt8Lp6FpLkpW3RbXzB219Z12W52whQL6g54tH=
W3C5QTt6hN-ymVlmTBm2vZCcFW66bjWb7QZ3CmW1jSSY179rZ7jW2WCdc55sTBVpW82VmsT726C=
K3N96w_J7Svnr2W2Z1rYg4JMVQLN3CGK89KTVX6W8Z2rMt10SbC_f3ytCbx04 ) to explore =
full-funnel strategies and learn how St. Elizabeth Healthcare delivers pers=
onalized experiences at every stage of the consumer journey.

Freshpaint's Compliant Corner

The rest of this newsletter is all about a growing threat in healthcare: cl=
ass-action lawsuits over data privacy. And they=E2=80=99re everywhere.

In the past year alone, more than 200 class-action lawsuits have been filed=
 against hospitals and health systems over alleged privacy violations. We a=
sked a healthcare lawyer if that number was high or low. Their response? "U=
nprecedented."

Yikes.

Hospitals and health systems have become prime targets, navigating a maze o=
f privacy laws while facing legal challenges over tracking technologies, da=
ta-sharing practices, and inadequate disclosures. From HIPAA to the FTC Act=
 to an evolving patchwork of state laws, the compliance landscape is only g=
etting more complex.

To reduce risk, healthcare organizations should:

- Audit tracking technologies to ensure compliance with HIPAA and state law=
s.
- Obtain proper patient consent before collecting or sharing health-related=
 data.
- Implement privacy-first tracking solutions that safeguard patient data wh=
ile enabling marketing performance.

With regulators and plaintiffs=E2=80=99 attorneys increasingly focused on h=
ealth data, proactive compliance is critical to avoiding legal and financia=
l risks.

Get the full scoop here: Privacy-Related Class Action Lawsuits in Healthcar=
e: How They Work and How to Avoid Them (https://cNnW-04.na1.hubspotlinks.co=
m/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHb5n4LbW6N1X=
8z6lZ3nMW1FvQZT2XwdJ6W2SKFx93RMqpjW5NkjYG8V1kf3W4Yq_fb106RD3W16TMsz7yrgBlW5=
xRsD04lmP1TW8TkG1w5m06NRW9gv9zS1TpCy0W78mpjw8Mlbq6VTpgKT8T4jjVW6VgsqQ71cLnB=
W9d1TXk604WM5W2BwDy17lt8W4W4TBfJn6p2p9bW8HNHKx93tXkhW3t2-BH7qyHwJW7hlhj05HT=
X09N415TmWdsmbcN5C5XzdNCS38W3lDFrj8Fll9xW10KVMN2-VvQtW34V2023QlTNxW59sLZ43H=
ZXjfW5MBVHY1ZQlM_N4Ywp6JT14nmW1Nt94323CThhW1KQjfW8p8n6vW8pBB-D6N_zrHW1hxptR=
5TMyq0W7150692bxnd7W9f0rl32-CnwqW2ml_Q597yKc_W99ShdP15mC3TVgzwv71pKtSDW4cp6=
f14NPkMSV6tfZ92p8VfPMZswR_jMqPqW6SfS9h7GJTVXf33bpvj04 )

Industry News

Not a great day for Amazon. The e-commerce giant is facing one of the first=
 major lawsuits under Washington=E2=80=99s My Health My Data Act (MHMDA), a=
ccused of misleading consumers about how it collects and uses their health-=
related data. The lawsuit claims Amazon failed to properly disclose its dat=
a practices and may have shared sensitive health information without adequa=
te consent.

This case signals that state-level health data privacy laws are becoming a =
serious compliance risk for companies handling consumer health data. With W=
ashington=E2=80=99s MHMDA setting a new standard, other states could follow=
 suit with stricter enforcement. We expect more legal actions as regulators=
 crack down on privacy violations.

Get the story here: Amazon Faces Lawsuit Under Washington's "My Health My D=
ata" Privacy Law (https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
WcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VGW5n4LbW69t95C6lZ3lLW6KmhjF1K0pjnN=
7Kk4-gKg1WxW7NhNsX3Q03RlW4wXFk_8VQ1g6W5r91kM7YJCwZW4H7bSx6BDCw-W8YqqpF7B0tl=
dW91xh5R20GVSKVj29H-47jqTfW9g8mgJ89cYBQW1bnC9F1yZPKHW8fxWsG8-hkY6W4lzZWf84K=
_s5W47VW-n7yGD1QW2Ykm6Q4wl9ZPW4K9BNQ3Y86S3W3kfrSS4lDCHGN53CpWFQlRgvW2s5RmP1=
YpnbTV93bGJ5_3TSTW8Mnxrz7s5hrKW6Ky9dw8s5ZvfW3pHr6F5-FsVbW4sb7nm4jPYj0W1J8Xq=
d6h_4bfN8cRm4971NNTN3MbGXd5Gpf8W43pyCt5r66DBN2Bw00qxVt2vVZV1zv6gp4H9W4xMKqN=
4Xl18ZW4_P3518l-yLwV3QtNJ8v-MkhW44v6W52Db3KQW3rbXyb5tT7F0W3H0T6627k6DGf83YP=
kF04 )

Thanks for reading, see you next week!

Loving our newsletter? Share it with your coworkers (https://cNnW-04.na1.hu=
bspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6=
VHP3pyd0W7Y8-PT6lZ3lPW8Sz4m74cH2ybW2VtWCm7ljXdRW59mCw32xCR0ZW10vp-H2cJxz7W2=
vdttf7lS4_PW95jNwq4Ct971W6KMyJJ2NLNxzW9kr_bJ6hhf9rW7yJql37nlGqLW4sksdB7ym8-=
VN2Zyc223DVlGW40BmgB8X3GrRN5dtfcJcM7xtW7Kt6Td1FgqmNW6kQ4ZS2PwX7PW5tRp3w1yRp=
6cVJc4Nd1pV_qGN94Mxszwfwx1W5fNHH04FChQ5W5q09V126Z-1rV4KBZc75Q6Z3Vsb0Dj2mrLp=
xW1mg68G7YzCQ2W5nym0_3hmns2W25dp8B5VNry8VxYdfd7nxBGvf6VLg8004 ) .

Marketing Budget Ad - Set 2 V1 (1200 x 628 px) (https://cNnW-04.na1.hubspot=
links.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHP3p=
yd0W7Y8-PT6lZ3kPW43qjmH66rFLmW1ndkJ445nVCYW1Vb0f-3B6wdHW3kCNNQ8YhtK7W8Y64xK=
8G-vn0W1MvHfl6LhQj-W58mz0K6z-QWmW252mmH6nDTNbW1QCHlD3-dl4-W7TgQHx8KBrw0MZjn=
0hBKJDyW559m9W5bllvwW3_x4Vc8P74fTVpBV6l3Fs8JpN5CxDLz1VcsHW3TkF8l7Xj30LW4h3Q=
9885DYpwW5Y0JgM1j-ldDW7qTs2B86GzdxW14cNdj64ZR6gW3NKyXQ7DD7gkW6HK9Dn3hwZQ6W3=
T6Jqk9hzjH_W2-fJDg4WD_dyW7n2pgd747pPRW594BN98yd0y9f6J8krY04 )

Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, California 941=
31

Unsubscribe (https://hs-6516988.s.hubspotemail.net/hs/preferences-center/en=
/direct?data=3DW2nXS-N30h-SvW2TQ5382TgglgW3VXfvj3Hf5wPW2TtvRb2CN6R9W2YJHx52=
CC0q0W1L8k0Z2Rlj8sW34f7Dz38nzD-W3_HDT53f-LWbW2Fr4Bl2YftvrW1Lyvw238sJ9fW3bbS=
523dvrJsW2zLDL62Txx5SW4cNDc84r47mQW3b9bkR256dW7W2-qqqF3P7X86W49wJtC2MVp1BW2=
MP1Jh3j5BMnW41GWpJ45wcvSW4rfJNj1_b-74W3jcS2X49PCqFW2vLcgl43GkdTW30CbRH2nMJ1=
cW22TlF54kBR7_W4pJgRG2w1V6hW4cjBpB2YsP3rW3NDBtf3SHBrTW1BxKG91L8f3VW2nVL3Q2C=
MhlhW3_SPsp3jwfT8W4kwFJC2w5c0gW3LNkyQ2vY6fzW47hKDN3NzldNW21hr-G1L8JcxW36519=
R2KV8TvW3zfjfr2HX1hfW3Sy45d3XF1XQW3h_n6h3272BPW343ZT64tdHJyW2zycvK3DZxv8W2M=
ywfg2HKc6kW384kpZ3H6XtBW1LB_gf3VZP0hW23fBsl215RdQW1BH_lN3yZyWyW2w4MTQ1VwnBp=
W3Y3mFK4hpdny0&_hsenc=3Dp2ANqtz-9xGndmKxaVN-IEah_A0Nh3HnQiJ57LM6sa_1oSW0U3o=
SObkbYAi3x1dG0D1mxxF7gGNj8iONK-Q7lgFfBz4zyVzHYPqw&_hsmi=3D348272658 )
Manage preferences (https://hs-6516988.s.hubspotemail.net/hs/preferences-ce=
nter/en/page?data=3DW2nXS-N30h-SvW2TQ5382TgglgW3VXfvj3Hf5wPW2TtvRb2CN6R9W2Y=
JHx52CC0q0W1L8k0Z2Rlj8sW34f7Dz38nzD-W3_HDT53f-LWbW2Fr4Bl2YftvrW1Lyvw238sJ9f=
W3bbS523dvrJsW2zLDL62Txx5SW4cNDc84r47mQW3b9bkR256dW7W2-qqqF3P7X86W49wJtC2MV=
p1BW2MP1Jh3j5BMnW41GWpJ45wcvSW4rfJNj1_b-74W3jcS2X49PCqFW2vLcgl43GkdTW30CbRH=
2nMJ1cW22TlF54kBR7_W4pJgRG2w1V6hW4cjBpB2YsP3rW3NDBtf3SHBrTW1BxKG91L8f3VW2nV=
L3Q2CMhlhW3_SPsp3jwfT8W4kwFJC2w5c0gW3LNkyQ2vY6fzW47hKDN3NzldNW21hr-G1L8JcxW=
36519R2KV8TvW3zfjfr2HX1hfW3Sy45d3XF1XQW3h_n6h3272BPW343ZT64tdHJyW2zycvK3DZx=
v8W2Mywfg2HKc6kW384kpZ3H6XtBW1LB_gf3VZP0hW23fBsl215RdQW1BH_lN3yZyWyW2w4MTQ1=
VwnBpW3Y3mFK4hpdny0&_hsenc=3Dp2ANqtz-9xGndmKxaVN-IEah_A0Nh3HnQiJ57LM6sa_1oS=
W0U3oSObkbYAi3x1dG0D1mxxF7gGNj8iONK-Q7lgFfBz4zyVzHYPqw&_hsmi=3D348272658 )
------=_Part_1443246_1273262784.1740085780246
Content-Type: text/html; charset="utf-8"
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www=
.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns=3D"http://www.w3=
.org/1999/xhtml" xmlns:o=3D"urn:schemas-microsoft-com:office:office" xmlns:=
v=3D"urn:schemas-microsoft-com:vml" lang=3D"en"><head>
    <title>Freshpaint 5: Dante's Inferno</title>
    <meta property=3D"og:title" content=3D"Freshpaint 5: Dante's Inferno">
    <meta name=3D"twitter:title" content=3D"Freshpaint 5: Dante's Inferno">
   =20
   =20
   =20
<meta name=3D"x-apple-disable-message-reformatting">
<meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8">
<meta http-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge">
<meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=3D1.=
0">
    

   =20
     =20
 =20
 =20
   =20
  <meta name=3D"generator" content=3D"HubSpot"><meta property=3D"og:url" co=
ntent=3D"http://perfalytics-6516988.hs-sites.com/freshpaint-5-dantes-infern=
o"><meta name=3D"robots" content=3D"noindex,follow"><style type=3D"text/css">@media only screen and (max-width:639px){i=
mg.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .hs-ct=
a-img{height:auto !important;width:100% !important}
.display_block_on_small_screens{display:block}.hs_padded{padding-left:20px =
!important;padding-right:20px !important}
.hs-hm,table.hs-hm{display:none}.hs-hd{display:block !important}table.hs-hd=
{display:table !important}
}@media only screen and (max-width:639px){.hse-border-m{border-left:1px sol=
id #cbd6e2 !important;border-right:1px solid #cbd6e2 !important;box-sizing:=
border-box}
.hse-border-bottom-m{border-bottom:1px solid #cbd6e2 !important}.hse-border=
-top-m{border-top:1px solid #cbd6e2 !important}
.hse-border-top-hm{border-top:none !important}.hse-border-bottom-hm{border-=
bottom:none !important}
}.moz-text-html .hse-column-container{max-width:600px !important;width:600p=
x !important}
.moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-=
html .hse-section .hse-size-6{max-width:300px !important;width:300px !impor=
tant}
.moz-text-html .hse-section .hse-size-12{max-width:600px !important;width:6=
00px !important}
@media only screen and (min-width:640px){.hse-column-container{max-width:60=
0px !important;width:600px !important}
.hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-6{=
max-width:300px !important;width:300px !important}
.hse-section .hse-size-12{max-width:600px !important;width:600px !important=
} }@media only screen and (max-width:639px){ul,blockquote{margin:0;padding:=
1em 40px}
}@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-top:=
20px !important}
#section_1707410976024 .hse-column-container{background-color:transparent !=
important}
#section_1707410976024 .hse-column-container{background-color:transparent !=
important}
}@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-bott=
om:20px !important}
#section-7 .hse-column-container{background-color:transparent !important}#s=
ection-7 .hse-column-container{background-color:transparent !important}
}</style><style type=3D"text/css">#hs_body #hs_cos_wrapper_=
main a[x-apple-data-detectors]{color:inherit !important;text-decoration:non=
e !important;font-size:inherit !important;font-family:inherit !important;fo=
nt-weight:inherit !important;line-height:inherit !important}
a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webk=
it-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-sm=
oothing:grayscale}
table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{borde=
r-collapse:collapse}
img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rul=
e:exactly}</style></head>
  <body id=3D"hs_body" bgcolor=3D"#EEEEEE" style=3D"margin:0 !important; pa=
dding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#2=
4303e; word-break:break-word">
    <div id=3D"preview_text" style=3D"display:none;font-size:1px;color:#EEE=
EEE;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">Putting a viral TikTok debate to rest (plus healthcare market=
ing news)</div>
   =20

    <div class=3D"hse-body-background" lang=3D"en" style=3D"background-colo=
r:#eeeeee" bgcolor=3D"#eeeeee">
      <table role=3D"presentation" class=3D"hse-body-wrapper-table" cellpad=
ding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; width:100% !impo=
rtant; min-width:320px !important; height:100% !important" width=3D"100%" h=
eight=3D"100%">
        <tbody><tr>
          <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"font-fa=
mily:Arial, sans-serif; font-size:15px; color:#24303e; word-break:break-wor=
d; padding-top:20px; padding-bottom:20px">
            <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper hs_cos_=
wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"dnd_area">  <div id=3D"section_1707410976024" class=3D"h=
se-section hse-section-first" style=3D"padding-left:10px; padding-right:10p=
x">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto">
   =20
    
   =20
   =20
    
    

<div id=3D"column_1707410976025_0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17074109760222" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><div style=3D"overflow:hidden">
  <table role=3D"presentation" class=3D"hse-pre-header hse-secondary" width=
=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"text-align:right; fo=
nt-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496=
d; margin-bottom:0; padding:0" align=3D"right">
    <tbody>
      <tr>
        <td align=3D"right" valign=3D"top" style=3D"color:#24303e; word-bre=
ak:break-word; text-align:right; font-family:Arial, sans-serif; font-size:1=
2px; padding:10px 0; margin-bottom:0; line-height:135%">
          <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-0=
4/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHv5nXHsW7lCGcx6lZ3lwW6nnKXy1DyB=
d0W2pM8-n7bmbGPMXpf_RvCFTQW6LCjhZ1h7P8RW8FwN6q7VLthjW23M3FH4TM2cmN8g1Rx-lD8=
7jVHw1S91W9CDmW77-zc611T-t1W37fTpF17j0sTN2fN53QhdVhgW65ttx27BGGL6W5DZFql3lB=
mYXW1vbv0P8_gmmBVpskRL6zWPzCW2_6w2r2Qzj52N4-TC1sS1vLbVZSM6K1qdWG_W1kR5Q843w=
GRhW6bnFZz3JbNQjW5mWgPV7VX-9CW3xfYsp2N3yMWW7KdgrQ60kZQrW22F04S7pCG0NVJQjMc4=
41v_9W5d_NDJ9k9w54W21Pyvz59sbv8N6bVxvl6SQRGMLypqGGGz9dW80jBsC7SWk1tW565q4P6=
Cb137W94cVjG1Wy57mVMsJsF4GM_G4W6vQ-qX3F9Xd8W7yk3Vv7XKrhbW4Ccrnt8GT6Q6VjbQ4p=
5t5-dvVqsM8x8R1s9bW8hYK3w4HWyvMW6m8JBy1x_wHJf25-Kbx04" style=3D"color:#ee57=
57; font-weight:normal; text-decoration:underline; font-style:normal" data-=
hs-link-id=3D"0" target=3D"_blank">View in browser</a>
        </td>
      </tr>
    </tbody>
  </table>
</div></div>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section-1" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-1-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-=
serif; color:#24303e; word-break:break-word; text-align:center; padding:0px=
; font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHv3qn9gW7lCdLW6lZ3lWW3mgKL995BN9n=
W44nSD62DL9MNW4DV6gr8YcwvsW6c2Wkk4cXg_ZV-ysXR6bxQf9W4LYwNy1lfqVLN1cq5_DHdFj=
lN2LGMllwh1PDW5lDtK_6BCTS2W7Cb5sf7KbYzsW8-C_X770NfwMN3yRwq1m6_CkW1kJlYy8K39=
GlW41v77-6HQJv-W9jNl6M1w2hd1W5Ls__s2pKqFSW3ZR5ny23b3GBW2hb30v4Jc7MjW55C5v32=
1j_cwW2YcyhN1RZ0CsW6f-sSF93P54KW1HY5T35ND20QW1WzYng7n8ncsF3wryzGlV4zf7NlDFj=
04" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0">
        <img alt=3D"Freshpaint 5 Header FINAL" src=3D"https://hs-6516988.f.=
hubspotemail.net/hub/6516988/hubfs/Freshpaint%205%20Header%20FINAL.png?widt=
h=3D1200&amp;upscale=3Dtrue&amp;name=3DFreshpaint%205%20Header%20FINAL.png"=
 style=3D"outline:none; text-decoration:none; border:none; max-width:100%; =
font-size:16px" width=3D"600" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section-2" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff; pa=
dding-top:10px" bgcolor=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"column-2-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2-0-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-2-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; margin-bottom:10px; line-hei=
ght:115%"><span style=3D"color: #24303e;">Hey Lucy,</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">My wife recentl=
y told me that the saying, "cold as hell" is incorrect. It's actually, "col=
d as hail." Apparently this is a viral TikTok thing?</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Being naturally=
 skeptical, I started researching. But every Google result came from TikTok=
, Threads, Reddit...nothing reputable.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">So I kept diggi=
ng down this rabbit hole of etymology. And as it turns out, <span style=3D"=
font-weight: bold;">"cold as hell" is the correct saying</span>. Different =
cultural and religious traditions (like parts of Norse mythology and Dante=
=E2=80=99s Inferno) describe hell as an extremely cold place. In Dante=E2=
=80=99s Inferno, the deepest circle of hell is a frozen lake, which is wher=
e the saying originally comes from.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">So to recap, "c=
old as hail" isn't a saying. It never was. And "cold as hell" has linguisti=
c history and common usage on its side. Case closed.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Now that we've =
put that debate to rest, let's move on to the rest of this newsletter...whi=
ch is supposed to be about healthcare marketing...not Dante's Inferno.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Anyway, here=E2=
=80=99s what=E2=80=99s new this week:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li><span style=3D"letter-spacing: 0px;">Ad Performance product update</spa=
n></li>
<li><span style=3D"letter-spacing: 0px;">See you in Puerto Rico or Vegas?</=
span></li>
<li>Class action lawsuits</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;">Let's get into it...</span></p></div></div></td></tr></tbo=
dy></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section_1736290795533" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
   =20
    
   =20
   =20
    
    

<div id=3D"column_1736290795533_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629079550=
81" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362907955081_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Product U=
pdate</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"column-3-1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-3-1-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-3-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p data-start=3D"110" data-end=3D"322" style=3D"mso-line-height-rule:e=
xactly; line-height:115%">Measuring the true impact of digital advertising =
in healthcare has always been...difficult to say the least. But it doesn=E2=
=80=99t have to be.</p>
<p data-start=3D"110" data-end=3D"322" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"110" data-end=3D"322" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">Our latest product release makes it easier to track an=
d prove marketing ROI while staying HIPAA-compliant.</p>
<p data-start=3D"110" data-end=3D"322" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"324" data-end=3D"354" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">With this approach, you can:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li data-start=3D"356" data-end=3D"562">Accurately measure ad performance w=
ithout exposing PHI.</li>
<li data-start=3D"356" data-end=3D"562">Gain full visibility into campaign =
effectiveness with compliant tracking.</li>
<li data-start=3D"356" data-end=3D"562">Optimize budget allocation based on=
 real, privacy-safe insights.</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">Learn all about our new Ad Performance product on this =
on-demand webinar</span>: <a href=3D"https://cNnW-04.na1.hubspotlinks.com/C=
tc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHP3qn9gW7Y8-PT6=
lZ3pcW4jJJ_065q2WsW1j5WrN4JF3DLW6pwLR95fHbPBW8R1ZrM8-lXDXW7Y09Gf8SbxnSW7m-2=
_-6QkcgmW3DvK311y7t2SW6_8Vx24KJv4NW7M1H594RdYhzW7fP75B3M3v4VW8lcCmJ36ghnVW2=
94y5_9h5gSPW4Qbbs-4GTpWvW43z3wz2hdVDkW4np7846PfR9lN5B9JYWLnpChW6TVtBS3xgZll=
W8k__sg8FhH3YN2Kh01c7h2-CW4J4Kj-6Gs4tmW6nGqHl849x4hVn5DVn89HnKTW5rNrhq7cJFH=
xV13Cm94L3GY3W7j-59s6b5YfRW2773063j8SCGf6tl78n04" rel=3D"noopener" style=3D=
"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">Unlock Improved ROI=
 With Full Visibility From Ad Click to Patient Visit&nbsp;</a></p>
<div style=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-message-author-role=3D"assistant" data-message-id=3D"1a209d36-b65=
5-43d4-a07c-77599e313dac" data-message-model-slug=3D"gpt-4o" style=3D"mso-l=
ine-height-rule:exactly; line-height:115%">&nbsp;</div>
</div></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736290834596" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736290834596_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629083459=
42" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908345942_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Upcoming Events</h1></div></div></td></tr=
></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section_1737044226968" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"column_1738267682375_0" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_17370442316841" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"FPLIVE San Juan - Details" src=3D"https://hs-6516988.f.=
hubspotemail.net/hub/6516988/hubfs/FPLIVE%20San%20Juan%20-%20Details.png?wi=
dth=3D520&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20San%20Juan%20-%20Details.p=
ng" style=3D"outline:none; text-decoration:none; max-width:100%; font-size:=
16px" width=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442752973"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442752973_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"module" style=3D"mso-line-height-rule:exactly; line-height:115%">
<div data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text" sty=
le=3D"mso-line-height-rule:exactly; line-height:115%">
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-f=
NW35KrPN5sgVZjN3X6VJ43qn9gW8wLKSR6lZ3pGW8cJVxG2MlbC4W9h_tfG7JcChYW5kdwgD5ph=
TH8W7rf7dV1wkkRSW514ZRS2sQ1sLW2J4kJL5vGwVCW8xY6XB48jSmqW96C3z32CMpyFW8fFmfb=
3lVP4vW2-lYkt8B5PwCW66C3-W7xtmjqW6fZMFY5krGscW6Zd3KL8-hNqGW28mzmD73gqzXW4p-=
_X62GRzQGW6pWXwP34f7M2VjNm_h2xGcM4W5Nrnkl1jT2gsW4tqFND7T8TFKW2GX64B3M2NqnW6=
k2Nts2vJ60yW50tSNN72GmY2W69l1JY5JYdsBW1nWv8g81gV7cW5zFjXq15t8N5W1Q1-7X1h32-=
0W289dpy5pgpFLW40RbPb5NGm-zf45Z98-04" style=3D"color:#ee5757; font-weight:b=
old" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Freshpaint LI=
VE Puerto Rico</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Healthcare paye=
rs, join us for an evening of bold flavors and big ideas at La Central by M=
ario Pag=C3=A1n, steps from the <span style=3D"font-weight: bold;">RISE Med=
icare Marketing Summit</span>. Connect with payer leaders, share insights o=
n privacy-first engagement, and discover how Freshpaint enhances outreach w=
hile ensuring HIPAA compliance.&nbsp;<a href=3D"https://cNnW-04.na1.hubspot=
links.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43q=
n9gW8wLKSR6lZ3pBW1BhjSq8qB7jCW6PQbr0201YDGW1cCHB66FcpSBW8gtNxz2NDrtsVsYzRS4=
TcmGGW1q9QxP80d78zN6D0KTXrR0qZW2FQ6st32Z0T4N5qMjY9H-BkHVbzC-26gtl2rW2ZHl4q1=
1gq4xW25cFzK2qr7HfW5JJt_w7wpC0PW5byYKH78-JlfW1hhgsr82r5CQN3wwWx4fCpR3VBVbyD=
5Nb__CW8x5W5B4mtyS3N4W-ylW_4JqxW2w2NNM3R639dW801Xbj7-HB5jW4jd-Vw2pn292W35F6=
B-3h-LXYW8LX9N11lnwcVW8TQJ0j8cgs4kN1P9bX9_h_G_W10CNJM24lJYJW4WSRWg2hjnDNf35=
NHBz04" rel=3D"noopener" style=3D"color:#ee5757" data-hs-link-id=3D"1" targ=
et=3D"_blank">Sign up now</a>!</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%">La Central by Mario Pagan</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:normal; line-height:1=
15%"><em>*Dinner &amp; Beverages Included&nbsp;</em></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">250 Convention =
Blvd</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">San Juan, Puert=
o Rico 00907</p>
<p style=3D"mso-line-height-rule:exactly; font-weight:bold; line-height:115=
%">February 25 @ 6:00 PM</p>
</div>
</div></div></div></td></tr></tbody></table>
</div>




<div id=3D"column_1737044226968_0" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_17370442412412" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#24303e; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"FPLIVE Vegas - Details" src=3D"https://hs-6516988.f.hub=
spotemail.net/hub/6516988/hubfs/FPLIVE%20Vegas%20-%20Details.png?width=3D52=
0&amp;upscale=3Dtrue&amp;name=3DFPLIVE%20Vegas%20-%20Details.png" style=3D"=
outline:none; text-decoration:none; max-width:100%; font-size:16px" width=
=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17370442798124"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17370442798124_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcp=
Dp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43qn9gW8wLKSR6lZ3mBW4h79rV4ZWxsPN28L=
gd3My_FmW3Bv7q13FY09fN1M25Pk_YzQDW6bvLW35TTS5JW4SMhms5dN9z2VsfGld2KdYYrVfMl=
Jw1zYgjJW1S-0QT7jpmvwW2rDHY41CHDqhW1Kpgcj7t0WJkW7W717w35cK_DN2-X34Yhp8P6W6p=
1GwC960VfVW4hyzfd8t1HxhW1cYV3Z3JyN5_W8vMhdy1w_P-wN2Spz0HCybYKV_1nlM20GhYdW8=
Zbpcn2gXk-7Mq22Kr8lnWTW7zQvBM3jBfRXW5Q6x1N8B16spW6n4Jh95yJXnnW3rBflj8cS_c-W=
4VcdW93WxJrRW59YKWg3d4rb4W5vkRSS1gds3Vf3QHtVF04" style=3D"color:#ee5757; fo=
nt-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Fr=
eshpaint LIVE: Las Vegas</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join us at the =
iconic Sphere for an unforgettable evening during HIMSS 2025! Experience th=
e V-U2 Immersive Concert Film, where U2=E2=80=99s performances come to life=
 through state-of-the-art visuals and sound. Network with fellow healthcare=
 marketing leaders while enjoying appetizers, beverages, and an experience =
like no other. <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/c=
NnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJ43hKBbW8wLKSR6lZ3nhN4NP-F=
21rLTYW94hJMw3KGFR2V3VFpd6h1j2zW1TZztF3VdRfPW4mJjxW8LtPDmW4HmvDj5qlvmwW1y-F=
d81jTWqxW5SXHMj3FB-4bW8qpHsX8xfXJ3W5TkYjQ2KtwgvW4b0FzF2ZnrsvW3CBTl262W1D7W8=
0Xqgr1jXlm2W8h4Jq71tmTdtVrq1qn9cBl02W8GgFxD57YWFYVR3lcp2D39MPW1GFvtd4rNrTFW=
524tDr6w-YwGVmtp501xtlG7W1YP4gj5f0r1vW4B9Yc96VWgXNW2fXz_L1LRr22MLFD6Pf2DVZW=
1QmW8V4f0v5jW3J8_b35ClBrzW2H7GK-4ZZPjLW4t01wy6GwK5cf932sZz04" target=3D"_bl=
ank" rel=3D"noopener" data-hs-link-id=3D"0" style=3D"color:#ee5757">Save yo=
ur seat here</a>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">Sphere Las Vegas: U2 Experience Immersive Concert Film</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:nor=
mal"><em>*Appetizers &amp; Beverages Included&nbsp;</em></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:nor=
mal">255 Sands Ave. Las Vegas, NV 89169</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">March 4 @&nbsp;7:00p sharp&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">&nbsp;</p></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736356254273" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736356254273_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635625426=
51" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363562542651_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%">Event Replay&nbsp;</h1></div></div></td><=
/tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736356434749" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736356434749_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173635643474=
62" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17363564347462_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%"><a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
WcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHP3qn9gW7Y8-PT6lZ3nsW2q0gD46vg1ptW=
8P9QhS5WMzNrW5-rVGW84Sc9MW8j-_kc2qYt6LW7zypmP8vvPtbW6xYZZP7w4jyZW2xRByX6Rml=
WrW5sdV7s2qljCpW2l15Ks2bzXhjW3jrgVx1DzzqgW8N_mM48WmsPMW5vPcTh2dNqQXW4gH8cv5=
FPZwYW1ZKLLD2zWmxSW5DrBG_2DGmn8W6lDB461DydVxV7Rd6H9fHvDkW8KwMg38VZ050W6J3xY=
T7GXwS0W5LzdH920j13gW1szjld2Gb-WHW5PGkV15P8DHSW4JtRng6yhX_2W1SGk4m3GM8tcV7L=
VzV1YqK69W5yZ4_c7jCTlYf4jdx6R04" style=3D"color:#ee5757; font-weight:bold" =
rel=3D"noopener" data-hs-link-id=3D"1" target=3D"_blank">Unlock Improved RO=
I With Full Visibility From Ad Click to Patient Visit</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">On-Demand Webinar&nbsp;</span><br>In this on-demand web=
inar, we=E2=80=99ll show you how to enhance ROI by linking appointment data=
 to your campaigns, supercharge your Google Ads performance with accurate d=
ata for better bidding, and gain end-to-end insights into the patient journ=
ey. You'll also get a chance to explore how to optimize your marketing budg=
ets with privacy-compliant ROI insights to help secure growth.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-f=
NW35KrPN5sgVZjN3X6VJ43qn9gW8wLKSR6lZ3nKN4npFB1X04ckW9fvq7K93FRrwW5vb5N36kRv=
sMW6rW7l07rXvhTW62CL7S5V_90nW4Zs8Nv7Px-R0W74LsqW2mzfB7W11cTgm5YQzMtN7jbNL7K=
J_RGW88V8F75r-T1RW12pj6W69wHYCW95YBMX5xdBcqW7mNRD_920_36W3hYm575f_2nWN7q10Z=
-TsQ58W7l1f4v5L_bmsMrZ2XTD33PxW7p0N__3VsxlNW8Sh-cZ8d8wRYN9kyKkGzP7dFW5Q9gK8=
1hHbyHW4m13vJ9b77LsW853cjK2LHG3rW1qYhD61nq6t_W1rscdc1rr1rlW7jk5k52J3MDjW2pX=
yBq8-8lZxW2GjXlP4c-VGFf3Z5Hss04" rel=3D"noopener" style=3D"color:#ee5757" d=
ata-hs-link-id=3D"0" target=3D"_blank"><span style=3D"font-weight: bold; co=
lor: #ea5954;">The State of Payer Marketing: 2025 Insights on Budgets, Funn=
els &amp; Privacy</span></a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">On-Demand Webinar</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Join marketing =
and healthcare strategy leaders as they explore the results of an insightfu=
l survey on payer marketing, shedding light on how payers are allocating bu=
dgets, implementing funnel strategies and tackling privacy challenges to dr=
ive growth and compliance in an evolving landscape. <a href=3D"https://cNnW=
-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN=
5sgVZjN3X6VJ43qn9gW8wLKSR6lZ3pHW7X9-0D5ZttCjW47GnJb8T6jcDW1_-1XK3Q7-qTW8p3Q=
4K6SvCmCW3Q_1VM2HkDL0W5mgNp91pVmVyW1vtjT86QSKmdW4QRx2H8pq2MQW1j5NQz30-BkrW5=
6pnnm2ZqzzNW7SRpz37LypNBW8tQwHr4tWKqsW2cDCtj2jpyC4N8tDpgqMPNRHW9cD1p17yvKrs=
W184q7F3DwKt_W5NtBmj7qrrxGW1WFCdG2f-sK1W8qDG6l6z7kYkN7ZV4_12hzrtW2hL2-w92Bs=
NTW7c4rFk25Y0cHW7SkTNT7C5pn0N4tc9RSQ-2PtV1Mb7s5GwppkW3SVHCn9g1jHHW2dLgmD3YZ=
48SW8QxNyV3GCZBkf2d23mF04" style=3D"color:#ee5757; font-weight:bold" rel=3D=
"noopener" data-hs-link-id=3D"1" target=3D"_blank">Watch the webinar here</=
a>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><a href=3D"http=
s://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-f=
NW35KrPN5sgVZjN3X6VJn3qn9gW95jsWP6lZ3pHW2fs9lN5p8rrvW5Y2JyJ35ByyCW1bWBJb5Kn=
JCnV7Rg2Z43RcJSW4hlzX47XQdxxW4SBwN64Gf9-WW2YVdBh8yYzyLW1BV9787N29dpW3S10XL6=
cph8qN4N7rCtDh-xsW7PK3rW78sSdgW54wz8T5b5JwZW68QTkY6jkdHFW5VRY8R70S9h_V4PkwS=
5l0SfYW7cX2nP2tT1jLW1hCxKR8qsCdFW2PPVH475YPblN3dj_LGJ0YmYN4B6r_bClQZVW73Ydt=
k1GTT1MW4JFyzN6jfljwN2_Qgt4cpm_RW4XywLj867bJ2W2t9gn6969bgKW7nkZ2B8ccH-7W5k7=
Nlf7VgHb3W6SQJ6p6bzdWPW4lvpD931-P7FW2Zzf9c70QwPbf3MNrpz04" rel=3D"noopener"=
 style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank"><span styl=
e=3D"font-weight: bold;">Healthcare Marketing in the Privacy Era: Embracing=
 the Consumer Mindset to Unlock the Full Funnel</span></a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%; font-weight:bol=
d">On-Demand Webinar</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Healthcare mark=
eters face stiff competition from providers and retail giants, making excep=
tional online experiences crucial. Privacy concerns, however, add complexit=
y. To overcome this, you need a privacy-first foundation that safeguards da=
ta while enabling personalization. <a href=3D"https://cNnW-04.na1.hubspotli=
nks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VJn3qn9=
gW95jsWP6lZ3kDW4vrKLG57z_KrW5hyQ1F2qqLscW5PmC0y3Zcy51W7_LK493161RzW3qPh716f=
tz5tW8kkPpr8qvsl6VPN0Vr1plNsVW8V0XYz4fwHFgW1kyzLc5S_vMRN5X70pF_v8KrVCxDqg2z=
CF4BW4xPVQn4xmZc4W60bQrV4X6-PfW97cqBH5g6c2hW4vV4Yb6NdrZ2Vyty8G5hZzM0W2Xl4sq=
20HCcdW8KqdgZ1C89ThW1rzSkV2dN9D3W7gdjPZ5v8Lf2W2v9hxt9jYkzbVj8s5q5NlTyDW2dcD=
s91hRk4jW1MbvH09854rFW3TWy9W7ZpWLFW1LNkKf7PhYV3W78JV-d2-XqHlW80949S5Z3NsfW4=
wPPJR7Kg7xvN1QMv8LZ08-1f1XZ2l-04" style=3D"color:#ee5757; font-weight:bold"=
 rel=3D"noopener" data-hs-link-id=3D"1" target=3D"_blank">Watch this on-dem=
and webinar</a> to explore full-funnel strategies and learn how St. Elizabe=
th Healthcare delivers personalized experiences at every stage of the consu=
mer journey.</p></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736290903326" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736290903326_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090332=
24" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909033224_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Freshpain=
t's Compliant Corner</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736290904883" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736290904883_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629090488=
05" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362909048805_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%">The rest of this newsletter is all about a growing threat in healthc=
are: class-action lawsuits over data privacy. And they=E2=80=99re everywher=
e.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">In the past yea=
r alone, more than 200 class-action lawsuits have been filed against hospit=
als and health systems over alleged privacy violations. We asked a healthca=
re lawyer if that number was high or low. Their response? "<span style=3D"f=
ont-weight: normal;">Unprecedented</span>."</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: bold;">Yikes</span>.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">Hospitals and h=
ealth systems have become prime targets, navigating a maze of privacy laws =
while facing legal challenges over tracking technologies, data-sharing prac=
tices, and inadequate disclosures. From HIPAA to the FTC Act to an evolving=
 patchwork of state laws, the compliance landscape is only getting more com=
plex.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">To reduce risk,=
 healthcare organizations should:</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:115%">
<li>Audit tracking technologies to ensure compliance with HIPAA and state l=
aws.</li>
<li>Obtain proper patient consent before collecting or sharing health-relat=
ed data.</li>
<li>Implement privacy-first tracking solutions that safeguard patient data =
while enabling marketing performance.</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">With regulators=
 and plaintiffs=E2=80=99 attorneys increasingly focused on health data, pro=
active compliance is critical to avoiding legal and financial risks.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
font-weight: normal;"><strong data-start=3D"807" data-end=3D"835">Get the f=
ull scoop here: </strong></span><a  href=3D"https://cNnW-04.na1.hubspotlink=
s.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHb5nXHsW=
6N1X8z6lZ3mNW71wTjF3fjGc1W2h0YW131S8QqW2FgkbK5K4kYMW810xrZ7nYBrJW6_8tL731G8=
GFW1yxq0h1L0hyPW7-MV038D-PH5W91prCR5xW_qHW6rLsZf61FB17W79CxLd5W72JGW2N7nsl5=
yV4MhW13VVhJ4-m3mZVKKwbb5_r6t3W10Q1c21vYr0rW6crmD981m5fhW42lXw11-lGC-W3JSf7=
P8htf6yVtS06Z7cd5P2W3QkNjS4VCWBHW6bGSRQ4Y6XcwW4tRcXD5Vzj5HW54w5-g5835zLW8FG=
jBS3lZvTVW7DhzQT9lmB5mW11fcq298h3WbW7Xl0j44xJSHZW2fV3xQ6p8F4nW5-hlLs7-5hX0W=
46Ndj16BGvgGW1NrK9p98JKf9W5rnb3_5KQ3BnW8mVZx313xCypW7LVcMl7kZymqW2rcvbN53cJ=
53W8xm2Qk2LvZsDVGPTbQ5WXw1nW6ZtPNR4xd4fhW2R33mq5lTc8wf4dKY3604" rel=3D"noop=
ener" style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">Priva=
cy-Related Class Action Lawsuits in Healthcare: How They Work and How to Av=
oid Them</a></p></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1736290861401" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#62dabf" bg=
color=3D"#62dabf">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1736290861401_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_173629086139=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17362908613983_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:24px; line-height:115%"><span style=3D"color: #24303e;">Industry =
News</span></h1></div></div></td></tr></tbody></table>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"module_1700086698782" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    
   =20
   =20
    
    

<div id=3D"module_1700086698782_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:b=
reak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_170008669875=
83" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17000866987583_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height=
:115%">Not a great day for Amazon. The e-commerce giant is facing one of th=
e first major lawsuits under Washington=E2=80=99s My Health My Data Act (MH=
MDA), accused of misleading consumers about how it collects and uses their =
health-related data. The lawsuit claims Amazon failed to properly disclose =
its data practices and may have shared sensitive health information without=
 adequate consent.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">This case signa=
ls that state-level health data privacy laws are becoming a serious complia=
nce risk for companies handling consumer health data. With Washington=E2=80=
=99s MHMDA setting a new standard, other states could follow suit with stri=
cter enforcement. We expect more legal actions as regulators crack down on =
privacy violations.</p>
<p data-start=3D"611" data-end=3D"802" style=3D"mso-line-height-rule:exactl=
y; line-height:115%">&nbsp;</p>
<p data-start=3D"804" data-end=3D"990" data-is-last-node=3D"" style=3D"mso-=
line-height-rule:exactly; line-height:115%"><strong data-start=3D"807" data=
-end=3D"835">Get the story here: </strong><a href=3D"https://cNnW-04.na1.hu=
bspotlinks.com/Ctc/ZT+113/cNnW-04/VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6=
VHb5nXHsW6N1X8z6lZ3lZW444cxM2h_zG-W8pfDTv6jFJYMN6h4yKskkCkKVmNtkD4p90ZnW7zn=
mCr6zkmdRW4cGv5S650dC2W8bFrqZ1-yMFMW3Cd_Zb5qnYmLW6tr_ts5YLR5cW30ntXF9hmj7yW=
2Vlpbv7SlbGWW4J9SCJ6-_JnPW766kd_5VLq0WW3ykZxX6XPyg7W2MRQN995RmNMW7F41924T_d=
tKVQHGQJ4PYwmhW7B2lvD1qmrmQW7fNX2x62rLWtW5lnM974zPdL3W8199Z420J0n2W5_NXPb6D=
P1ZxW70sTmH8DfpJMW8Vs9wn2GD16nW2ZdmL16GkVfZW5J5YF28hrvjbVr6zS453RCf8W94jX2p=
1d1G9NW1vR9Jr6mW5WNW90HxDf3-SxLnW6WG_-37m9w_PW4RZ7j15gY7ySW4__1s51WXkT8Vm6r=
m83d8bGYVC4HVP4t8qdcW94nz8g2rxC5PN3jHCZ3NTl0qW54gjyv8Zf49Pf81mt1T04" rel=3D=
"noopener" style=3D"color:#ee5757" data-hs-link-id=3D"0" target=3D"_blank">=
<span style=3D"font-weight: normal;">Amazon Faces Lawsuit Under Washington'=
s "My Health My Data" Privacy Law</span></a></p></div></div></td></tr></tbo=
dy></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:20px"><div id=3D"hs_cos_wrapper_module_17158806869771" clas=
s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"none" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align:top"=
 width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#243=
03e; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #61dabf;width:95%;marg=
in:0 auto;"></p>
      
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#24303e; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17024954571952"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17024954571952_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:11=
5%"><span style=3D"color: #24303e;">Thanks for reading, see you next week!&=
nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%"><span style=3D"=
color: #24303e;"><span style=3D"font-weight: bold;">Loving our newsletter?<=
/span> <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/V=
WcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHP3qn9gW7Y8-PT6lZ3lkW3gHHNz6NKbT8W=
1bDqSV790BnZW97x67c4m7gJmW1htT1Y8-vlQYW1dn9Bw5HjJPXW1Rn_2G7zkwGsW37g7qQ5qy8=
WPW4pxfj3101bGXW3mvSq6904j01W5ThwPd8VmBYTVWBPWb27Bl_QW6Sc7Cg4f5kWFW6Fxq5-57=
ZLRHW320N5-2c8ydbW7HjLNQ3dy2R7F694nY-nHTCW8MCz4H7jCWVGW4q__ts1vpwLfN3d4Yzx6=
dN6sW3zFNnX5vT4nqW4Tnq4c4dG0KBW70wVT64jwl-GW4l3M7w3pw2drW7yZSWw6WKYGMMwsKHQ=
ysDYSW7cFs197Ydmzyf8hVkrP04" rel=3D"noopener" style=3D"color:#ee5757" data-=
hs-link-id=3D"0" target=3D"_blank">Share it with your coworkers</a><span st=
yle=3D"font-weight: normal;">.</span></span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:115%">&nbsp;</p></div=
></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17158680375493" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"right" valign=3D"top" style=3D"font-family:Arial, sans-s=
erif; color:#24303e; word-break:break-word; text-align:right; padding:0px; =
font-size:0px">
        <a href=3D"https://cNnW-04.na1.hubspotlinks.com/Ctc/ZT+113/cNnW-04/=
VWcpDp6gfySFV70Hsf1S0-fNW35KrPN5sgVZjN3X6VHP3qn9gW7Y8-PT6lZ3mJW31xFs475tM4B=
W3Q7tJN39WV_XMMfpppY4SNdW73pDbf7RKFRrVGKjQk8gVDmRW3PvSjX39PFrnN7PvJMWgMfwlW=
4lzL311wfDsNVbRwDY3gV920W8zPP5Y3YQ19sW7t1Y4S4z2zPrW1M43BH7NyqDSW8JKZL284h7V=
FN2f0M0Jl08BFW5qwm9q6K8P27W9fdfdZ1ngTzyW3XDcC7417Lq5N6HbtFG2GlLfW2_X-9l833S=
q8W7ZGdjX8vdxBlW2Qhq4K4N0RHWW2mDZvF5sQ2dHW8t3M225-Gyb9W8whDtB5hq-n_W8S_Dbk3=
H_dS-W5gc4Cv1nfcSwf47QScF04" target=3D"_blank" style=3D"color:#00a4bd" data=
-hs-link-id=3D"0">
        <img alt=3D"Marketing Budget Ad - Set 2 V1 (1200 x 628 px)" src=3D"=
https://hs-6516988.f.hubspotemail.net/hub/6516988/hubfs/Marketing%20Budget%=
20Ad%20-%20Set%202%20V1%20(1200%20x%20628%20px).png?width=3D1200&amp;upscal=
e=3Dtrue&amp;name=3DMarketing%20Budget%20Ad%20-%20Set%202%20V1%20(1200%20x%=
20628%20px).png" style=3D"outline:none; text-decoration:none; border:none; =
max-width:100%; font-size:16px" width=3D"600" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>


    
    </div>
  =20
  </div>
  <div id=3D"section-7" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
   =20
   =20
   =20
    
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; padding-top:30px">
   =20
    
   =20
   =20
    
    

<div id=3D"column-7-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-7-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table role=3D"presentation" class=3D"hse-footer hse=
-secondary" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"fon=
t-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d=
; margin-bottom:0; padding:0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-=
serif; font-size:15px; color:#24303e; word-break:break-word; text-align:cen=
ter; margin-bottom:0; line-height:135%; padding:10px 20px">
        <p style=3D"font-family:Arial, sans-serif;font-size:12px;font-weigh=
t:normal;text-decoration:none;font-style:normal;color:#23496d">
          Freshpaint, 5214F Diamond Heights Blvd #3502, San Francisco, Cali=
fornia 94131
        </p>
        <p>
          <a data-unsubscribe=3D"true" href=3D"https://hs-6516988.s.hubspot=
email.net/hs/preferences-center/en/direct?data=3DW2nXS-N30h-SvW2TQ5382Tgglg=
W3VXfvj3Hf5wPW2TtvRb2CN6R9W2YJHx52CC0q0W1L8k0Z2Rlj8sW34f7Dz38nzD-W3_HDT53f-=
LWbW2Fr4Bl2YftvrW1Lyvw238sJ9fW3bbS523dvrJsW2zLDL62Txx5SW4cNDc84r47mQW3b9bkR=
256dW7W2-qqqF3P7X86W49wJtC2MVp1BW2MP1Jh3j5BMnW41GWpJ45wcvSW4rfJNj1_b-74W3jc=
S2X49PCqFW2vLcgl43GkdTW30CbRH2nMJ1cW22TlF54kBR7_W4pJgRG2w1V6hW4cjBpB2YsP3rW=
3NDBtf3SHBrTW1BxKG91L8f3VW2nVL3Q2CMhlhW3_SPsp3jwfT8W4kwFJC2w5c0gW3LNkyQ2vY6=
fzW47hKDN3NzldNW21hr-G1L8JcxW36519R2KV8TvW3zfjfr2HX1hfW3Sy45d3XF1XQW3h_n6h3=
272BPW343ZT64tdHJyW2zycvK3DZxv8W2Mywfg2HKc6kW384kpZ3H6XtBW1LB_gf3VZP0hW23fB=
sl215RdQW1BH_lN3yZyWyW2w4MTQ1VwnBpW3Y3mFK4hpdny0&amp;utm_campaign=3DFreshpa=
int%205%20Newsletter&amp;utm_source=3Dhs_email&amp;utm_medium=3Demail&amp;u=
tm_content=3D348272658&amp;_hsenc=3Dp2ANqtz-__dlxo582K4eIM9y-rbGLkfiZ25z30s=
xyu8kvJONlwaV0NGzPGxxEyAoKrfeSE_cct7CCzaXbP3JI3aoK3XnxwL3gViA&amp;_hsmi=3D3=
48272658" style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; =
color:#00a4bd; font-weight:normal; text-decoration:underline; font-style:no=
rmal" data-hs-link-id=3D"0" target=3D"_blank">Unsubscribe</a>
          <a data-unsubscribe=3D"true" href=3D"https://hs-6516988.s.hubspot=
email.net/hs/preferences-center/en/page?data=3DW2nXS-N30h-SvW2TQ5382TgglgW3=
VXfvj3Hf5wPW2TtvRb2CN6R9W2YJHx52CC0q0W1L8k0Z2Rlj8sW34f7Dz38nzD-W3_HDT53f-LW=
bW2Fr4Bl2YftvrW1Lyvw238sJ9fW3bbS523dvrJsW2zLDL62Txx5SW4cNDc84r47mQW3b9bkR25=
6dW7W2-qqqF3P7X86W49wJtC2MVp1BW2MP1Jh3j5BMnW41GWpJ45wcvSW4rfJNj1_b-74W3jcS2=
X49PCqFW2vLcgl43GkdTW30CbRH2nMJ1cW22TlF54kBR7_W4pJgRG2w1V6hW4cjBpB2YsP3rW3N=
DBtf3SHBrTW1BxKG91L8f3VW2nVL3Q2CMhlhW3_SPsp3jwfT8W4kwFJC2w5c0gW3LNkyQ2vY6fz=
W47hKDN3NzldNW21hr-G1L8JcxW36519R2KV8TvW3zfjfr2HX1hfW3Sy45d3XF1XQW3h_n6h327=
2BPW343ZT64tdHJyW2zycvK3DZxv8W2Mywfg2HKc6kW384kpZ3H6XtBW1LB_gf3VZP0hW23fBsl=
215RdQW1BH_lN3yZyWyW2w4MTQ1VwnBpW3Y3mFK4hpdny0&amp;utm_campaign=3DFreshpain=
t%205%20Newsletter&amp;utm_source=3Dhs_email&amp;utm_medium=3Demail&amp;utm=
_content=3D348272658&amp;_hsenc=3Dp2ANqtz-__dlxo582K4eIM9y-rbGLkfiZ25z30sxy=
u8kvJONlwaV0NGzPGxxEyAoKrfeSE_cct7CCzaXbP3JI3aoK3XnxwL3gViA&amp;_hsmi=3D348=
272658" style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; co=
lor:#00a4bd; font-weight:normal; text-decoration:underline; font-style:norm=
al" data-hs-link-id=3D"0" target=3D"_blank">Manage preferences</a>
        </p>
      </td>
    </tr>
  </tbody>
</table></div>
</div>


    
    </div>
  =20
  </div></div>
          </td>
        </tr>
      </tbody></table>
    </div>
 =20
<img src=3D"https://cNnW-04.na1.hubspotlinks.com/Cto/ZT+113/cNnW-04/VWcpDp6=
gfySFV70Hsf1S0-fNW35KrPN5sgVZjW3X6Vrj8fYKXZ2jS1" alt=3D"" width=3D"1" heigh=
t=3D"1" border=3D"0" style=3D"display:none!important;min-height:1px!importa=
nt;width:1px!important;border-width:0!important;margin-top:0!important;marg=
in-bottom:0!important;margin-right:0!important;margin-left:0!important;padd=
ing-top:0!important;padding-bottom:0!important;padding-right:0!important;pa=
dding-left:0!important"></body></html>
------=_Part_1443246_1273262784.1740085780246--

Gifari Industries - BD Cyber Security Team