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Envelope-to: william@oaksviewic.com
Delivery-date: Tue, 10 Sep 2024 21:02:08 +0300
Date: Tue, 10 Sep 2024 13:01:24 -0500 (CDT)
From: The Okta Team <hello@okta.com>
Reply-To: hello@okta.com
To: william@oaksviewic.com
Message-ID: <1938302689.465641179.1725991284573@abmktmail-batch1g.marketo.org>
Subject: How do 18,000 companies pick apps for their stack?
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What apps small and medium businesses choose (when given freedom)
Read the report <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVrKxMBE5-=
1Z74yqxOj02NQPLgEjS1gAkJUwFQuZHNFr1NiICJokx1XazpnQ7Xgfal-w=3D>

Picking apps for a small business is a futurology exercise:

- Should I go with Google Workspaces or Office 365?

- Is HubSpot enough? Am I too small for Marketo?

- Will Canva, Ramp, and Notion remain great as I grow into more employees =
and new departments?

Choose well, and your team is set for success for many years. Choose poorly=
, and you're signing up for a future replatform.

A great way to make these decisions is to understand:
What apps do companies choose when given freedom of choice?

We've put together a free report with anonymized insights from the Okta Int=
egration Network =E2=80=94 over 18,000 organizations, millions of users, an=
d over 7,000 app integrations =E2=80=94 that shows which apps companies end=
 up adopting when given the freedom of choice (with easy to add security an=
d no vendor lock-ins).
Get your free report <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVrKx=
MBE5-1Z74yqxOj02NQPLgEjS1gAkJUwFQuZHNFr1NiICJokx1XazpnQ7Xgfal-w=3D>

View as Webpage <[[https://explore.okta.com/v/ODU1LVFBSC02OTkAAAGVfBGfVnd_N=
5VqfdIb_FnXWzWhRIh4mUGlgS1uHoupqGlR0V8gEmOYT315gD5UBCTUWWHS-Ek=3D]]>

This email has been sent to william@oaksviewic.com. To opt out from future =
emails, unsubscribe <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVj6Ja=
7kBHOApSBQUFjgoFCNENGaFx8cEtmK0ewVCEApS-VH29gMFmkt0eTUPQXEKMuc=3D>.=20

View Okta=E2=80=99s privacy policy here <https://explore.okta.com/ODU1LVFBS=
C02OTkAAAGVfBGfV_ppOFyxghGL1-7ysajSKUz-UdRcaP0dP9NwBJt9qMeC6Q5_nk5St4EeADpW=
5XZfDNw=3D>.
Okta, Inc., 100 1st St, 6th floor, San Francisco, CA 94105

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<div id=3D"banner_title6f181196b-fec4-41a8-9aab-c49b296a0904" class=3D"mkto=
Text">=20
<div>
 What apps small and medium businesses choose (when given freedom)=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:none!impo=
rtant;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td class=3D"padbot0 padtop0" style=3D"padding-bottom:5px; padding-top:0px;=
">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td>=20
<div id=3D"banner_cta5fd69330b-00ae-40be-a6c9-314c73fd0d1a" class=3D"mktoTe=
xt">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVy296fATLw1Qu0Z4XMvnwtE6M=
CF-JJcXH5-yKNdsJtg3tbYHucIp6Jdgx-aZJm_Nc1A=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: underline; display: bl=
ock;"
>Read the report</a>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:noneIE | =
important;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=20
<tbody>=20
<tr>=20
<td class=3D"padbot0 padtop0" style=3D"padding-bottom:5px; padding-top:0px;=
">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 180=
px;" width=3D"180">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #FFFEFA;=
 padding: 11px 20px;" bgcolor=3D"#FFFEFA">=20
<div id=3D"banner_cta2143d19f45-54c2-49ff-8bae-5ccbe26b467a" class=3D"mktoT=
ext">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVy296fATLw1Qu0Z4XMvnwtE6M=
CF-JJcXH5-yKNdsJtg3tbYHucIp6Jdgx-aZJm_Nc1A=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #191919; text-decoration: none; display: block;"
>Read the report</a>=20
</div>=20
</div> </td>=20
</tr>=20
=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
=20
<div style=3D"display:inline-block; margin:0; vertical-align:top;width:20px=
; height: 100%;" class=3D"disnone">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"center">=20
<tbody>=20
<tr>=20
<td dir=3D"ltr"> &nbsp; </td>=20
</tr>=20
</tbody>=20
</table>=20
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 </td>=
=20
</tr>=20
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</table>=20
=20
</div>=20
 </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"heroes44">=20
<td style=3D"text-align: center;background-color:#FFFEFA;">=20
<div>=20
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"width:520px; margin: auto;" class=3D"padleft16 padright16 fullw=
idth" width=3D"520">=20
<tbody>=20
<tr>=20
<td class=3D"" style=3D"text-align: left; ">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"">=20
<tbody>=20
<tr>=20
<td class=3D"mobfullwidth padbot16" style=3D"padding-bottom:0px; padding-to=
p:32px;" align=3D"left">=20
<div class=3D"body3" style=3D"color: #6B665F;font-family: 'Aeonik-Regular',=
 sans-serif; font-weight:400; font-size: 16px; line-height: 22px;">=20
<div id=3D"banner_copy8" class=3D"mktoText">=20
<div>=20
<strong>Picking apps for a small business is a futurology exercise:</strong=
>=20
<br />=20
<br />=20
</div>=20
<div>=20
<ul>=20
<li>Should I go with <strong>Google Workspaces or Office 365?</strong><br /=
><br /></li>=20
<li><strong>Is HubSpot enough?</strong> Am I too small for Marketo?<br /><b=
r /></li>=20
<li><strong>Will Canva, Ramp, and Notion remain great</strong> as I grow in=
to more employees and new departments?<br /><br /></li>=20
</ul>=20
</div>=20
<div>
 Choose well, and your team is set for success for many years. Choose poorl=
y, and you're signing up for a future replatform.=20
</div>=20
<div>=20
<br />=20
</div>=20
<div>
 A great way to make these decisions is to understand:=20
</div>=20
<div>=20
<strong>What apps do companies choose when given freedom of choice?</strong=
>=20
</div>=20
<div>=20
<br />=20
</div>=20
<div>
 We've put together a free report with anonymized insights from the Okta In=
tegration Network =E2=80=94 over 18,000 organizations, millions of users, a=
nd over 7,000 app integrations =E2=80=94 that shows which apps companies en=
d up adopting when given the freedom of choice (with easy to add security a=
nd no vendor lock-ins).=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td align=3D"left" style=3D"display:none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top:0px; padding-bottom:0px;">=20
<div id=3D"text_cta1" class=3D"mktoText"></div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"single_cta621ce98a-9f54-437f-b3d3-f0b0393446=
c6">=20
<td style=3D"background-color:#FFFEFA;padding-left:40px; padding-right: 40p=
x;" class=3D"padleft16 padright16">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top: 32px; padding-bottom: 56px; text-align: center;">=
=20
<table align=3D"center" role=3D"presentation" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" style=3D"width: 200px; margin:auto;" width=3D"200">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #3F59E4;=
 padding: 11px 0px;" bgcolor=3D"#3F59E4">=20
<div id=3D"signle_ctaeb24543a-1cd0-4ec3-9bce-f4a60b163326" class=3D"mktoTex=
t">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVy296fATLw1Qu0Z4XMvnwtE6M=
CF-JJcXH5-yKNdsJtg3tbYHucIp6Jdgx-aZJm_Nc1A=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: none; display: block;"
>Get your free report</a>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"okta_footer5fa641c7-60e6-493c-939d-5317e520c=
b04">=20
<td style=3D"background:#F6F1E7; padding-left:40px; padding-right:40px;bord=
er-radius:0px 0px 20px 20px;" class=3D"border padleft16 padright16">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top:40px; padding-bottom:40px;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"left">=20
<tbody>=20
<tr>=20
=20
<td style=3D"display: noneIE | important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social2952928ae-6198-44a4-8da3-119468cafb67" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV57MecDwa43Zx993Oq0a7lRR8=
_sbYa6teJJOmPuYAsTuAQ-BMZH4vfz582zNTe4T3MU=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/x-logo-twitter.pn=
g" width=3D"auto" height=3D"24" alt=3D"Twitter" /></a>=20
</div> </td>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social32200a87f-47b5-460a-8508-66fdfac66011" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVmobcs91PeqbgFipp9y-PgQE9=
e5wSZxoa0bWn69oqheErpI4diX-USyJ_9uJaDDqKKE=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/linkedin_new.png"=
 width=3D"auto" height=3D"24" alt=3D"Linkedin" /></a>=20
</div> </td>=20
<td style=3D"background:#F6F1E7;">=20
<div id=3D"social46e8b73ba-9de7-46e6-874c-85c6c1b60971" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVzBXG4l6AiQP06SHKSteXd2Ia=
eFr9i9BuLu0Xzdvlca66xpm34dGB3mKPA3dsJKpiYM=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/yt_new.png" width=
=3D"auto" height=3D"24" alt=3D"Youtube" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social63f42743b-0e33-4cb9-aa46-58099f65b001" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVmobcs91PeqbgFipp9y-PgQE9=
e5wSZxoa0bWn69oqheErpI4diX-USyJ_9uJaDDqKKE=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/linkedin_new.png"=
 width=3D"auto" height=3D"24" alt=3D"Linkedin" /></a>=20
</div> </td>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social7330f9b03-bb9a-4280-b1ba-74f57c181040" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV57MecDwa43Zx993Oq0a7lRR8=
_sbYa6teJJOmPuYAsTuAQ-BMZH4vfz582zNTe4T3MU=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/x-logo-twitter.pn=
g" width=3D"auto" height=3D"24" alt=3D"Twitter" /></a>=20
</div> </td>=20
<td style=3D"background:#F6F1E7;">=20
<div id=3D"social8f2a777b2-def3-49d8-a056-6cecf6e3603a" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV5jlXdMO14AuC5yxRjz9cbNYA=
wbUnHdKRSi48F49Es-G-4KEX2AG-SPGXpNBo9UmgSc=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/gh_new.png" width=
=3D"auto" height=3D"24" alt=3D"GitHub" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:16px;background:#F6F1E7;">=20
<div id=3D"social9d4dcd3c0-6803-4440-af48-8b13eb08b21c" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV4sZVwx1khdDKpO_tfjCkezPk=
StHygxS0jJpaAgJv8J7Ga6J5vkWeC7ttuqeWZCtn80=3D" target=3D"_blank"
><img width=3D"auto" height=3D"24" alt=3D"SocialIcon1" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:16px;background:#F6F1E7;">=20
<div id=3D"social10cb0f0b8a-f1ed-4bce-8922-11e868600b7a" class=3D"mktoImg" =
mktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV4sZVwx1khdDKpO_tfjCkezPk=
StHygxS0jJpaAgJv8J7Ga6J5vkWeC7ttuqeWZCtn80=3D" target=3D"_blank"
><img width=3D"auto" height=3D"24" alt=3D"SocialIcon2" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td style=3D"padding-bottom:32px; vertical-align: top;" valign=3D"top">=20
<div id=3D"footer241f7f18-fc16-48c4-9ac5-4dec66c4835b" class=3D"mktoText" s=
tyle=3D"color: #6B665F;font-family: 'Aeonik-Regular', sans-serif;font-weigh=
t: 400;font-size: 14px;line-height: 20px;opacity: 0.8;">
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x=3D"" important=3D"" line-height:=3D"" 20px=3D"" color:=3D"" 6b665f=3D""><=
span style=3D"font-size: 11px;"><a href=3D"https://explore.okta.com/v/ODU1L=
VFBSC02OTkAAAGVfBGfVnd_N5VqfdIb_FnXWzWhRIh4mUGlgS1uHoupqGlR0V8gEmOYT315gD5U=
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oration: underline;">View&nbsp;as Webpage</a></span><br /><br /></div>
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or: #6b665f;"><span style=3D"font-size: 11px;">This email has been sent to =
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ation: underline;"
>william@oaksviewic.com</a></span></span>. To opt out from future emails, <=
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or: #6b665f;"><span style=3D"font-size: 11px;">View Okta&rsquo;s privacy po=
licy <a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfV_ppOFyxghGL1-7ysajSKUz-U=
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olor: #6b665f; text-decoration: underline;"
>here</a>.</span></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;"></span><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">Okta, Inc., 100 1st St, 6th =
floor, San Francisco, CA 94105</span></div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
</table>=20
</div>=20
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<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGfVplPZ3J7jv2VXyE9-jw1vPyaE=
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></a>
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cAorhaFjmCv0LbF6hPVEk1j-Q8DTEOiBvddk1NF3dGjAks8EI1QF2RUBJKQSthmpxIWwfbLfuoO=
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Gifari Industries - BD Cyber Security Team