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Envelope-to: lucy@adeyotconsult.com
Delivery-date: Wed, 24 Sep 2025 13:32:34 -0400
Date: Wed, 24 Sep 2025 12:31:53 -0500 (CDT)
From: Abbi at Abnormal AI <abbi@e.abnormalsecurity.com>
Reply-To: abbi@e.abnormalsecurity.com
To: lucy@adeyotconsult.com
Message-ID: <1487753961.298145824.1758735113375@sjmktmail-batch1h.marketo.org>
Subject: Behind the Seams: How a Global Fashion Group Protects Its Brands
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To view this email as a web page, go to the following address: https://info=
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MmiOlPlqw0jy5PkpgBNbE4HQUvc7b_mmFEb2IhXAomRzTphddhD6jSsVTUIfr075DcENSJ2tyk_=
KMflxQIipQTJzFoeqAQMegmQkBRUk

CUSTOMER STORY

Boohoo Protects Its Brands and Saves Time and Money with Abnormal
=20
Read Customer Story =E2=86=92 <https://info2.abnormalsecurity.com/dc/Hbg3zh=
X9ftuJrZ6xoiIj1mWig05xvgCqtbcCUB8qTOmHN0OQhfCO7KyOd4irHBt8M4ji_1rtE2E4WIRm4=
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AI-generated attacks are increasing, with threat actors using tools like Ch=
atGPT and its malicious cousins=E2=80=94WormGPT, FraudGPT, and others.=20

In the face of sophisticated attacks, global online fashion group Boohoo <[=
[${emailLink}]]> decisively deployed Abnormal=E2=80=99s AI-native and API-b=
ased security solution to counter the threat. The result? An automated thre=
at detection and response program that remediated 96,000+ threats in the fi=
rst year.=20

With an API that easily integrates with Microsoft, the Abnormal platform al=
so helped Boohoo significantly reduce graymail and reduce email security sp=
end.

"When Abnormal found threats our SEG wasn=E2=80=99t detecting, we had to ma=
ke a change, and Abnormal tying into Microsoft via API was gold for us. Lev=
eraging Microsoft and Abnormal moves us away from the traditional SEG, elim=
inates that cost, and improves our security."
 =E2=80=94 Jonny Concannon, Group Information Security Manager

READ CUSTOMER STORY <https://info2.abnormalsecurity.com/dc/Hbg3zhX9ftuJrZ6x=
oiIj1mWig05xvgCqtbcCUB8qTOmHN0OQhfCO7KyOd4irHBt8M4ji_1rtE2E4WIRm4GnlBQpJk2W=
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zU1ZNWcVcbvKuPCX0JBwfGqZyWRJobO9pvPoCSgsIIOYMAQiIgBp70=3D>

Interested in seeing how Abnormal can help you stop attacks and simplify SO=
C operations? Get a personalized demo <[[${emailLink}]]> or reply to this e=
mail and we=E2=80=99ll connect you to the right team to get you started.

Product Tour <https://info2.abnormalsecurity.com/dc/-jnzuLaN1aHY6B5SPicxR72=
bHG3KAi1G6eTDqEqpiTFsgUC3lzWTrS9WA_WzHuIY6ELpBJxVPiZMBb6ttU9rH9cyAeQA7J425d=
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PoCSgsIIOYMAQiIgBp70=3D>
Risk Assessment <https://info2.abnormalsecurity.com/dc/-jnzuLaN1aHY6B5SPicx=
R15gFp1cjoVhspH7dA29TrMzdBsGTfi3TRdTdq_BiWDihSF6QlhKP5NRT_BAePfeUEDoueTwNs0=
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mv_-xUQ5KN7m3zU1ZNWcVcbvKuPCX0JBwfGqZyWRJobO9pvPoCSgsIIOYMAQiIgBp70=3D>
Customer Love <https://info2.abnormalsecurity.com/dc/-jnzuLaN1aHY6B5SPicxR6=
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<tr>=20
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fffff; font-family: 'Inter', Arial, Helvetica, sans-serif; display: block; =
font-weight: bold;" align=3D"left">Boohoo Protects Its Brands and Saves Tim=
e and Money with Abnormal<br> <br></td>=20
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=20
<tr>=20
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<td style=3D"display: block; font-size: 16px; line-height: 24px; font-famil=
y: 'Inter', Arial, Helvetica, sans-serif;" class=3D"text">AI-generated atta=
cks are increasing, with threat actors using tools like ChatGPT and its mal=
icious cousins=E2=80=94WormGPT, FraudGPT, and others. <br><br> In the face =
of sophisticated attacks, global online fashion group <a href=3D
"https://info2.abnormalsecurity.com/dc/Hbg3zhX9ftuJrZ6xoiIj1mWig05xvgCqtbcC=
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: 500" target=3D"_blank" id=3D"BodyLink_Boohoo"
>Boohoo</a> decisively deployed Abnormal=E2=80=99s AI-native and API-based =
security solution to counter the threat. The result? An automated threat de=
tection and response program that remediated 96,000+ threats in the first y=
ear. <br><br> With an API that easily integrates with Microsoft, the Abnorm=
al platform also helped Boohoo significantly reduce graymail and reduce ema=
il security spend.</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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<center>=20
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=20
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r SEG wasn=E2=80=99t detecting, we had to make a change, and Abnormal tying=
 into Microsoft via API was gold for us. Leveraging Microsoft and Abnormal =
moves us away from the traditional SEG, eliminates that cost, and improves =
our security."</span><br><br> =E2=80=94 Jonny Concannon, Group Information =
Security Manager</td>=20
</tr>=20
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