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Envelope-to: lucy@adeyotconsult.com
Delivery-date: Thu, 30 Oct 2025 13:07:22 -0400
Date: Thu, 30 Oct 2025 12:00:55 -0500 (CDT)
From: IT Glue <marketing@itglue.com>
Reply-To: marketing@itglue.com
To: lucy@adeyotconsult.com
Message-ID: <1753549955.250813959.1761843655698@sjmktmail-batch1l.marketo.org>
Subject: [Industry report] MSP growth starts with the right KPIs: Are you
 measuring what matters?
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Hi Lucy,
<p>Industry analysts agree: Managed service providers (MSPs) are set for a =
record-breaking year. Canalys forecasts a <strong>13% surge in global manag=
ed services spending</strong>, easily outpacing overall IT spending, which =
is projected to grow just 8.3%.</p> <p>But here&rsquo;s the real question: =
<strong>What separates high-growth MSPs from the rest?</strong></p> <p>A ne=
w study from Channel Mastered surveyed 200 MSPs to uncover how they measure=
, manage and optimize service delivery.</p> <p>The results are clear.</p> <=
p>MSPs that set ambitious, benchmark-driven KPIs &mdash; and back them up w=
ith rigorous documentation and standardized workflows &mdash; are far more =
likely to achieve double-digit growth.</p> <p><strong><a href=3D "https://g=
o.itglue.com/NTk2LUlOWC03MDQAAAGd1QlkDjUaSGgn_xmRovzwdB2sPnHBe340GmT_v-DfX5=
BcVOTwfusiPzMGDv9j9XbGEPgqyUA=3D" target=3D"_blank" id=3D"" >Download the r=
eport</a> to discover:</strong></p> <ul> <li>The five essential KPIs every =
MSP must monitor to stay competitive.</li> <li>How service delivery perform=
ance perceptions differ from reality &mdash; and why it matters.</li> <li>T=
he strategies that set top-performing MSPs apart.</li> </ul>
${buttonLinkText} <https://go.itglue.com/NTk2LUlOWC03MDQAAAGd1QlkDi6FgMvgZ9=
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P.S. If you're interested in a personalized approach, we invite you to sche=
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WC03MDQAAAGd1QlkDpObMoOJikd7oTKKHit-9T6lWmRQD4Ny-6bjx-4K9ccXt0xhA4HNDCdJqBN=
l70yUqm0=3D> to learn how you can track, find and know everything about you=
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<body class=3D"body mainbg" style=3D"margin: 0; padding: 0; background-colo=
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ty:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line=
-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !im=
portant;">Download now. Discover a report from Channel Mastered who surveye=
d 200 MSPs to uncover how they measure and manage service delivery. </div>
<div style=3D"text-align: center"><font face=3D"Verdana" size=3D"1">To view=
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=
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<div class=3D"mktoImg" id=3D"imageBig9dfba669-0b43-48b1-a70e-a35100a83695" =
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<a href=3D
"https://go.itglue.com/NTk2LUlOWC03MDQAAAGd1QlkDjUaSGgn_xmRovzwdB2sPnHBe340=
GmT_v-DfX5BcVOTwfusiPzMGDv9j9XbGEPgqyUA=3D" target=3D"_blank" title=3D"Down=
load Now"
> <img src=3D"https://info.kaseya.com/rs/596-INX-704/images/Email-NCA-MSP g=
rowth starts-660x260-px-High-Quality.jpg?version=3D0" style=3D"max-width: 6=
60px; width: 100%; display: block; border: 0; height:auto; margin:0 auto;" =
width=3D"660" alt=3D"Report: MSP growth with the right KPIs. Download now."=
> </a>=20
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<div style=3D"font-family: 'Lato', Arial, sans-serif; color: #212529; font-=
size: 14px; line-height: 1.4; text-align: left;">
 Hi Lucy,=20
<br><p>Industry analysts agree: Managed service providers (MSPs) are set fo=
r a record-breaking year. Canalys forecasts a <strong>13% surge in global m=
anaged services spending</strong>, easily outpacing overall IT spending, wh=
ich is projected to grow just 8.3%.</p> <p>But here&rsquo;s the real questi=
on: <strong>What separates high-growth MSPs from the rest?</strong></p> <p>=
A new study from Channel Mastered surveyed 200 MSPs to uncover how they mea=
sure, manage and optimize service delivery.</p> <p>The results are clear.</=
p> <p>MSPs that set ambitious, benchmark-driven KPIs &mdash; and back them =
up with rigorous documentation and standardized workflows &mdash; are far m=
ore likely to achieve double-digit growth.</p> <p><strong><a href=3D "https=
://go.itglue.com/NTk2LUlOWC03MDQAAAGd1QlkDjUaSGgn_xmRovzwdB2sPnHBe340GmT_v-=
DfX5BcVOTwfusiPzMGDv9j9XbGEPgqyUA=3D" target=3D"_blank" id=3D"" >Download t=
he report</a> to discover:</strong></p> <ul> <li>The five essential KPIs ev=
ery MSP must monitor to stay competitive.</li> <li>How service delivery per=
formance perceptions differ from reality &mdash; and why it matters.</li> <=
li>The strategies that set top-performing MSPs apart.</li> </ul>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
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>Download Now</a>=20
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Gifari Industries - BD Cyber Security Team