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Envelope-to: lucy@adeyotconsult.com
Delivery-date: Thu, 26 Feb 2026 14:19:08 +0000
Sender: zahid.rawat@mg.aislelabs.com
Date: Thu, 26 Feb 2026 14:00:57 +0000
Mime-Version: 1.0
Subject: From Foot Traffic to ROI: What You Should Be Measuring
From: Aislelabs <zahid.rawat@mg.aislelabs.com>
To: lucy@adeyotconsult.com
Reply-To: marketing@aislelabs.com
Message-Id: <20260226140057.58ee4baef8970e4d@mg.aislelabs.com>
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<!DOCTYPE html><html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"u=
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o-table-rspace:0"><tr><td class=3D"pad"><div class=3D"alignment" align=3D"c=
enter"><div style=3D"max-width:181.5px"><a href=3D"https://app.aislelabs.co=
m/o/emailv3/emailv3link.jsp?orgid=3D744&amp;emailcontentid=3D23372&amp;i=3D=
279589&amp;s=3DIA6v7kEyU3U7Iu12nHQIhvezNRAkODQRJarPFAJRPwrNtYTU3YiV-xEa4NZy=
v3rPhwD1T-HVTBwJksqp-USdkfrjfN786U-nPR5FswlkLeC6rYwbDc4nfNRruPfzMy-0" targe=
t=3D"_blank"><img src=3D"https://d15k2d11r6t6rl.cloudfront.net/public/users=
/Integrators/97cf2ce8-2069-4874-8ae4-691d3f13cec3/org744/Logo%20green.png" =
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</table></td></tr></tbody></table></td></tr></tbody></table><table class=3D=
"row row-2" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0"><tbody><tr>
<td><table class=3D"row-content stack" align=3D"center" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspa=
ce:0;mso-table-rspace:0;border-radius:0;color:#000;width:605px;margin:0 aut=
o" width=3D"605.00"><tbody><tr><td class=3D"column column-1" width=3D"100%"=
 style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:=
left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class=3D=
"text_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"10" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0;word-break:break-word"><tr><td class=3D"pad"><div style=3D"font-family=
:sans-serif"><div class=3D"" style=3D"font-size:14px;font-family:Arial,'Hel=
vetica Neue',Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#555;lin=
e-height:1.2"><p style=3D"margin:0;mso-line-height-alt:16.8px">Hi Lucy Liam=
s,</p><p style=3D"margin:0;mso-line-height-alt:16.8px">&#xa0;</p><p style=
=3D"margin:0;mso-line-height-alt:16.8px">Over the past few weeks, we=E2=80=
=99ve published three in-depth resources focused on one core question:</p><=
p style=3D"margin:0;mso-line-height-alt:16.8px">&#xa0;</p><p style=3D"margi=
n:0;mso-line-height-alt:16.8px">How can physical spaces measure and improve=
 performance with greater clarity and confidence?</p><p style=3D"margin:0;m=
so-line-height-alt:16.8px">&#xa0;</p><p style=3D"margin:0;mso-line-height-a=
lt:16.8px">Here=E2=80=99s a quick recap.</p><p style=3D"margin:0;mso-line-h=
eight-alt:16.8px"><strong>1. <a href=3D"https://app.aislelabs.com/o/emailv3=
/emailv3link.jsp?orgid=3D744&amp;emailcontentid=3D23372&amp;i=3D279586&amp;=
s=3DIA6v7kEyU3U7Iu12nHQIhvezNRAkODQRJarPFAJRPwrNtYTU3YiV-xEa4NZyv3rPhwD1T-H=
VTBwJksqp-USdkfrjfN786U-nPR5FswlkLeC6rYwbDc4nfNRruPfzMy-0" target=3D"_blank=
" style=3D"text-decoration: underline; color: #00ac6b;" rel=3D"noopener">Me=
asuring Marketing ROI from Guest WiFi - Without Guesswork</a></strong><br> =
Guest WiFi should not sit as a cost center. When connected to the right ana=
lytics and marketing workflows, it becomes a measurable revenue driver. We =
break down how to attribute campaigns to in-store visits, grow your first-p=
arty database, and tie engagement directly to business outcomes.</br></p><p=
 style=3D"margin:0;mso-line-height-alt:16.8px">&#xa0;</p><p style=3D"margin=
:0;mso-line-height-alt:16.8px">
<strong>2. <a href=3D"https://app.aislelabs.com/o/emailv3/emailv3link.jsp?o=
rgid=3D744&amp;emailcontentid=3D23372&amp;i=3D279587&amp;s=3DIA6v7kEyU3U7Iu=
12nHQIhvezNRAkODQRJarPFAJRPwrNtYTU3YiV-xEa4NZyv3rPhwD1T-HVTBwJksqp-USdkfrjf=
N786U-nPR5FswlkLeC6rYwbDc4nfNRruPfzMy-0" target=3D"_blank" style=3D"text-de=
coration: underline; color: #00ac6b;" rel=3D"noopener">WiFi Analytics &amp;=
 Privacy - Myths, Compliance, and Consumer Trust</a></strong><br> Privacy c=
oncerns often slow down digital transformation in physical environments. Th=
is guide clarifies common misconceptions around WiFi analytics, outlines co=
mpliance considerations, and explains how anonymized data can deliver insig=
hts while maintaining consumer trust.</br></p><p style=3D"margin:0;mso-line=
-height-alt:16.8px">&#xa0;</p><p style=3D"margin:0;mso-line-height-alt:16.8=
px">
<strong>3. <a href=3D"https://app.aislelabs.com/o/emailv3/emailv3link.jsp?o=
rgid=3D744&amp;emailcontentid=3D23372&amp;i=3D279588&amp;s=3DIA6v7kEyU3U7Iu=
12nHQIhvezNRAkODQRJarPFAJRPwrNtYTU3YiV-xEa4NZyv3rPhwD1T-HVTBwJksqp-USdkfrjf=
N786U-nPR5FswlkLeC6rYwbDc4nfNRruPfzMy-0" target=3D"_blank" style=3D"text-de=
coration: underline; color: #00ac6b;" rel=3D"noopener">The Ultimate Guide t=
o Foot Traffic Analysis for Retail Stores</a></strong><br>Foot traffic data=
 is foundational for operational planning and marketing optimization. We co=
ver the technologies available, the metrics that matter (visits, dwell time=
, conversion), and how to turn behavioral insights into smarter decisions a=
cross marketing and IT. </br></p><p style=3D"margin:0;mso-line-height-alt:1=
6.8px"><br>Across all three, the common thread is simple: Better visibility=
 into visitor behavior leads to stronger marketing performance, improved op=
erations, and measurable ROI.</br></p><p style=3D"margin:0;mso-line-height-=
alt:16.8px">&#xa0;</p><p style=3D"margin:0;mso-line-height-alt:16.8px"> If =
you=E2=80=99re exploring how to unify marketing and IT through WiFi analyti=
cs and engagement, we=E2=80=99d be glad to share how Aislelabs supports thi=
s across retail, hospitality, airports, and mixed-use environments.</p></di=
v></div></td></tr></table></td></tr></tbody></table></td></tr></tbody></tab=
le><table class=3D"row row-3" align=3D"center" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content s=
tack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
e=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-ra=
dius:0;color:#000;width:605px;margin:0 auto" width=3D"605.00"><tbody><tr><t=
d class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-=
table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-t=
op:5px;vertical-align:top"><table class=3D"text_block block-1" width=3D"100=
%" border=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" =
style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><=
td class=3D"pad"><div style=3D"font-family:sans-serif"><div class=3D"" styl=
e=3D"font-size:12px;font-family:Arial,'Helvetica Neue',Helvetica,sans-serif=
;mso-line-height-alt:14.399999999999999px;color:#555;line-height:1.2"><p st=
yle=3D"margin:0;font-size:14px;mso-line-height-alt:16.8px"><span style=3D"w=
ord-break: break-word; font-size: 14px;">Best Regards, </span></p><p style=
=3D"margin:0;font-size:14px;mso-line-height-alt:16.8px"> Zahid Rawat</p><p =
style=3D"margin:0;font-size:14px;mso-line-height-alt:16.8px">Senior Marketi=
ng Manager</p><p style=3D"margin:0;font-size:14px;mso-line-height-alt:16.8p=
x"><span style=3D"word-break: break-word; font-size: 14px;"><a href=3D"http=
s://app.aislelabs.com/o/emailv3/emailv3link.jsp?orgid=3D744&amp;emailconten=
tid=3D23372&amp;i=3D279589&amp;s=3DIA6v7kEyU3U7Iu12nHQIhvezNRAkODQRJarPFAJR=
PwrNtYTU3YiV-xEa4NZyv3rPhwD1T-HVTBwJksqp-USdkfrjfN786U-nPR5FswlkLeC6rYwbDc4=
nfNRruPfzMy-0" target=3D"_blank" style=3D"text-decoration: underline; color=
: #00ac6b;" rel=3D"noopener">Aislelabs</a></span></p><p style=3D"margin:0;f=
ont-size:14px;mso-line-height-alt:14.399999999999999px">&#xa0;</p><p style=
=3D"margin:0;font-size:14px;mso-line-height-alt:16.8px"><em><span style=3D"=
word-break: break-word; font-size: 14px;">Follow us on <a target=3D"_blank"=
 href=3D"https://app.aislelabs.com/o/emailv3/emailv3link.jsp?orgid=3D744&am=
p;emailcontentid=3D23372&amp;i=3D279590&amp;s=3DIA6v7kEyU3U7Iu12nHQIhvezNRA=
kODQRJarPFAJRPwrNtYTU3YiV-xEa4NZyv3rPhwD1T-HVTBwJksqp-USdkfrjfN786U-nPR5Fsw=
lkLeC6rYwbDc4nfNRruPfzMy-0" style=3D"text-decoration: underline; color: #00=
ac6b;" rel=3D"noopener">LinkedIn</a> for the latest updates!</span></em></p=
></div></div></td></tr></table></td></tr></tbody></table></td></tr></tbody>=
</table><table class=3D"row row-4" align=3D"center" width=3D"100%" border=
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rder-radius:0;color:#000;width:605px;margin:0 auto" width=3D"605.00"><tbody=
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alt:12px"><span style=3D"word-break: break-word; font-size: 10px; color: #4=
94949;">=C2=A9 2026 PO Box 15330, RPO Queensway High, Etobicoke, Ontario, M=
8Y 0B4 Canada</span></p><p style=3D"margin:0;font-size:10px;text-align:cent=
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>&#xa0;</p><p style=3D"margin:0;font-size:10px;text-align:center;mso-line-h=
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<span style=3D"word-break: break-word; font-size: 10px; color: #494949;">Th=
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Gifari Industries - BD Cyber Security Team