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Envelope-to: lucy@adeyotconsult.com
Delivery-date: Tue, 26 Nov 2024 21:16:44 +0300
Date: Tue, 26 Nov 2024 12:15:58 -0600 (CST)
From: LaunchDarkly <hi@launchdarkly.com>
Reply-To: hi@launchdarkly.com
To: lucy@adeyotconsult.com
Message-ID: <1001978471.515372512.1732644958205@sjmktmail-batch1j.marketo.org>
Subject: A special look at Barbenheimer with AMC
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Things looking a little strange? View the email in your browser <[[https://=
em.launchdarkly.com/v/ODUwLUtLSC0zMTkAAAGXCKif-Woh30pwnhxhhT6UwelvyS4vEAoOl=
EUmzANDxMrb32GNQCyn3P7PC484oHmmIZ7p7Ls=3D]]>.       <https://em.launchdarkl=
y.com/dc/3xbM4tQLBeNyhupI5OyGygCQrOh1LWOC7Ll9-Pv4MV3AJ_bpd_8Bdtm29IKsU8YROQ=
HAi-adnjpYmzzT14cWaQ6Alvd2-rD74C2wKndceyYts2Y0MOj2TuFIYeJVQdE_BRnlVAQ2aAnw7=
gCLfXGHbw=3D=3D/ODUwLUtLSC0zMTkAAAGXCKif-XNiT-x1lOzUJBDtgo4w5E6cPjEKV0d2gWb=
0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D>         <https://em.launchdarkly.com/d=
c/3xbM4tQLBeNyhupI5OyGyn82X3WkkfkKaP9P1Qy653wMt58PiKHu_SXi2iqFLvbUq7WVg1t4w=
1sw_LcBPZheZusnc4wtqKU3RiZmv-HZnyvr4UgrEI92uOs5TaKsLkRPlUgh9NJhfmW1HoUTHCGh=
y6iII6S6EoaBU_6ExTaI2GykMlZUVwa8b4N-dMeVq914_cEIdWUnlxttlftWwP9lGMRQVzCj3AN=
zVPE1BpY2Dt8=3D/ODUwLUtLSC0zMTkAAAGXCKif-XNiT-x1lOzUJBDtgo4w5E6cPjEKV0d2gWb=
0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D>      How AMC managed the simultaneous =
launch of Barbie + Oppenheimer=20
Imagine being a software developer at a $1B entertainment company the week =
of Barbenheimer. Two top summer blockbusters come out on the same day. And =
you have to manage the extreme surge in traffic to your web and mobile apps=
 from eager moviegoers.=20
With the help of LaunchDarkly, AMC answered the challenge. They ensured sta=
bility and prevented downtime throughout the surge by load shedding on Laun=
chDarkly=E2=80=94i.e., using feature flags to quickly turn off specific fea=
tures that were unnecessary for ticket sales.=20
See how AMC knocked it out of the park.     =C2=A0    Let=E2=80=99s go, Bar=
bie <https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGyn82X3WkkfkKaP9P1Qy=
653wMt58PiKHu_SXi2iqFLvbUq7WVg1t4w1sw_LcBPZheZusnc4wtqKU3RiZmv-HZnyvr4UgrEI=
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XNiT-x1lOzUJBDtgo4w5E6cPjEKV0d2gWb0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D>    =
=20

=C2=A0

=C2=A0       <https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGysMkp6=
u0ZpXmnF9nUqhKexHtWDP_L0I26AN67KVoCJk9hHidUbv2z-mr3oVFHFigV077fR_cnAQUMOYe6=
eyTZ7sC51kB4Wi7xQ9CwmBNuVhyafKoLkVZ5VgU1XgoSRfsPw=3D=3D/ODUwLUtLSC0zMTkAAAG=
XCKif-XNiT-x1lOzUJBDtgo4w5E6cPjEKV0d2gWb0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D=
>        =20

We empower all teams to deliver and control their software.

To see LaunchDarkly in action, request a demo <https://em.launchdarkly.com=
/dc/3xbM4tQLBeNyhupI5OyGyvlBDRVkKdPLBp81v6EX6pakJh9EgkZfO-vr8yXktshDf5WDn_q=
BmKLRVGAZz4VhA9-6AkufKjkzlY7zcAD8g0SUolvHWngA07uAkG6E9IrrGDxdbF7aOANvScmvOT=
sO8A=3D=3D/ODUwLUtLSC0zMTkAAAGXCKif-XNiT-x1lOzUJBDtgo4w5E6cPjEKV0d2gWb0W0l3=
6hoUze46mglSPTf7nwQDBVsiJ2E=3D>.      =20
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gwQCaNV9noDvFdTuLw6eOTXR4Qp_]]>, but know that you'll be missed!     =20

=C2=A0          <https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGyon=
dQE075cf-A_aJZI9LU7hcpg0LORnxavmroKUlkvEiprkC3Ied7An0Wah-dY1gK6gYAXm7_yBI55=
2fTnpZS2S0NAi6wCNNBdagA102nXEx/ODUwLUtLSC0zMTkAAAGXCKif-XNiT-x1lOzUJBDtgo4w=
5E6cPjEKV0d2gWb0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D>    <https://em.launchda=
rkly.com/ODUwLUtLSC0zMTkAAAGXCKif-XpT5cqkNml5l_T5zEZo4KQxiHYI2p4dDNqi4UH7xM=
vyixg3LUCNqvxMMSYt2yVEKgc=3D>   <https://em.launchdarkly.com/ODUwLUtLSC0zMT=
kAAAGXCKif-b0e8lubeVPSRDJfwLPhHWnYdb-ZkqU4AOtfRCNR3p7Pinpnmf0N3YRM0amjHc2jw=
vs=3D>    <https://em.launchdarkly.com/ODUwLUtLSC0zMTkAAAGXCKif-cFKgUbQ7TOe=
VtiHZ_k22xDQLSNtMVwuPFEPiYHzU_FjP5vpin-Er36-MAokQ-1DwXE=3D>   <https://em.l=
aunchdarkly.com/ODUwLUtLSC0zMTkAAAGXCKif-RKnWYXHyyua0z7v-B5e5KDgh5qFkN8wfI6=
I5L-K8TahhWs6eGIpdyNrOlHMzw9DZu0=3D>

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ule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0;=
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ew frontier of DevOps</div>=20
<div style=3D"display: none; max-height: 0px; overflow: hidden;">
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<tr>=20
<td align=3D"center" style=3D" padding: 15px 0px; font-family: arial, helve=
tica, sans-serif;"><span style=3D"font-size: 12px; line-height: 16px; font-=
weight: normal; color: #bcbec0;" class=3D"footernav">Things looking a littl=
e strange? <a href=3D"https://em.launchdarkly.com/v/ODUwLUtLSC0zMTkAAAGXCKi=
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<tr>=20
<td align=3D"left" style=3D"padding: 40px 10px 0px 10px;"> <a href=3D
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> <img src=3D"https://go.launchdarkly.com/rs/850-KKH-319/images/job1_logo_i=
mg.png" width=3D"204" alt=3D"go to launchdarkly.com"></a> </td>=20
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<td style=3D"padding: 10px 10px; font-family: arial, helvetica, sans-serif;=
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>=20
 <a href=3D
"https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGyn82X3WkkfkKaP9P1Qy653w=
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><img src=3D"https://go.launchdarkly.com/rs/850-KKH-319/images/Ship_it_ship=
_it_good.png" class=3D"wrapper" width=3D"600" style=3D"max-width: 600px;wid=
th: 100%;padding: 10px 0 0 0;margin: 0 auto;display: block;height: auto;" a=
lt=3D"The Next DevOps Frontier"></a>=20
 </td>=20
</tr>=20
<tr>=20
<td style=3D"padding: 10px 10px; font-family: arial, helvetica, sans-serif;=
 font-size: 16px; line-height: 24px; font-weight: normal; color: #bcbec0; "=
> <h1 style=3D"color:#ffffff; mso-style-textfill-fill-color:#50504f; margin=
-bottom: 0;padding-bottom: 0;line-height: 35px;">How AMC managed the simult=
aneous launch of Barbie + Oppenheimer</h1> <p>Imagine being a software deve=
loper at a $1B entertainment company the week of Barbenheimer. Two top summ=
er blockbusters come out on the same day. And you have to manage the extrem=
e surge in traffic to your web and mobile apps from eager moviegoers.</p> <=
p>With the help of LaunchDarkly, AMC answered the challenge. They ensured s=
tability and prevented downtime throughout the surge by load shedding on La=
unchDarkly=E2=80=94i.e., using feature flags to quickly turn off specific f=
eatures that were unnecessary for ticket sales.</p> <p>See how AMC knocked =
it out of the park.</p> </td>=20
</tr>=20
=20
<tr>=20
<td aria-hidden=3D"true" height=3D"10" style=3D"font-size: 0; line-height: =
0;">&nbsp;</td>=20
</tr>=20
=20
<tr>=20
<td align=3D"center" style=3D"padding: 10px 10px; font-family: arial, helve=
tica, sans-serif; "><a href=3D
"https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGyn82X3WkkfkKaP9P1Qy653w=
Mt58PiKHu_SXi2iqFLvbUq7WVg1t4w1sw_LcBPZheZusnc4wtqKU3RiZmv-HZnyvr4UgrEI92uO=
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lvetica, sans-serif;color: #ffffff;text-decoration: none;background-color: =
#405bff;border-top: 15px solid #405bff;border-bottom: 15px solid #405bff;bo=
rder-right: 40px solid #405bff;border-left: 40px solid #405bff;display: inl=
ine-block;" bgcolor=3D"#405bff"
>Let=E2=80=99s go, Barbie</a></td>=20
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<tr>=20
<td aria-hidden=3D"true" height=3D"40" style=3D"font-size: 0; line-height: =
0;">&nbsp;</td>=20
</tr>=20
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<tr>=20
<td align=3D"left" style=3D"padding: 30px 10px 20px 10px; font-family: aria=
l, helvetica, sans-serif;"><a href=3D
"https://em.launchdarkly.com/dc/3xbM4tQLBeNyhupI5OyGysMkp6u0ZpXmnF9nUqhKexH=
tWDP_L0I26AN67KVoCJk9hHidUbv2z-mr3oVFHFigV077fR_cnAQUMOYe6eyTZ7sBTnPemxYQfX=
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JBDtgo4w5E6cPjEKV0d2gWb0W0l36hoUze46mglSPTf7nwQDBVsiJ2E=3D"
> <img src=3D"https://go.launchdarkly.com/rs/850-KKH-319/images/2021_Launch=
Darkly_RGB_Mark Gray 100.png" width=3D"50" alt=3D"LaunchDarkly"></a></td>=
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ing: 0 10px 0 10px; ">=20
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<table class=3D"stack" align=3D"left" valign=3D"middle" cellpadding=3D"0" c=
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dding: 0;">=20
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<td width=3D"230" class=3D"stack" align=3D"center" style=3D"color:#fffffd; =
font: bold 12px/20px Arial, sans-serif;text-align: left; margin: 0; margin-=
bottom: 0; padding: 0 0 0 0px; "> <h2 style=3D"font-size: 18px; line-height=
: 20px; color: #fffffd; mso-style-textfill-fill-color:#50504f;">We empower =
all teams to deliver and control their software.<br><br> To see LaunchDarkl=
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ca, sans-serif;">=20
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<td width=3D"40" align=3D"center" style=3D"vertical-align: middle; margin: =
0 0 0 0; padding: 0 0px 0 0px; width: 40px;"><span style=3D"color: #ffffff;=
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rif;"> <a href=3D
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cpg0LORnxavmroKUlkvEiprkC3Ied7An0Wah-dY1gK6gYAXm7_yBI552fTnpZS2S0NAi6wCNNBd=
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0 0 0 0; padding: 0 0px 0 0px; width: 40px;"><span style=3D"color: #ffffff;=
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rif;"> <a href=3D
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rif;"> <a href=3D
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rif;"> <a href=3D
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rif;"> <a href=3D
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Dgh5qFkN8wfI6I5L-K8TahhWs6eGIpdyNrOlHMzw9DZu0=3D" style=3D"color: #7084FF;"
><img src=3D"https://go.launchdarkly.com/rs/850-KKH-319/images/youtubeicon.=
png" width=3D"25" alt=3D"YouTube Icon"></a> </span> </td>=20
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Gifari Industries - BD Cyber Security Team