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Envelope-to: john@oaksviewic.com
Delivery-date: Tue, 28 Jan 2025 19:11:47 +0300
Date: Tue, 28 Jan 2025 10:11:03 -0600 (CST)
From: Adobe <demand@info.adobe.com>
Reply-To: demand@info.adobe.com
To: john@oaksviewic.com
Message-ID: <92966797.65340256.1738080663136@abmktmail-batch1b.marketo.org>
Subject: Drive more B2B revenue with buying groups
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Explore the latest content from Adobe Experience Cloud

ADOBE EXPERIENCE CLOUD NEWSLETTER - JANUARY 2024

Boost efficiency and revenue with a buying group strategy.

Trending topics

Learn how buying groups can increase efficiency and B2B revenue.

In this Forrester report, The Seven Must-Dos: How Buying Groups Change Ever=
ything,  you=E2=80=99ll learn how buying groups can help you navigate compl=
ex buying committees and accelerate deals with improved targeting and highe=
r engagement rates.

Get the report <https://source.adobe.com/dc/EmQVnyk5WP78FNkWKg7LZOkQ7VVeYFt=
o12cHgUMxjOhiReskdeEqbc6B6VVTZxLgfXUo9kbToJHe5wl3R2MpFdRnZOwJVADOOBLyJmzQaC=
yqO_KvSA12OenjmFT7tUhZpVK8UiNQy6rA8S-6dmOBUHvwZffJI_W4kfFHwWoYLv_v0ZgynZnZf=
0STJQzuIUrqf1uxtnPYVNehpE-Vl60yXw07JMrJbYeOZM0JvjQLyJMDVrhK4BUIemLhuphiqu8e=
/MzYwLUtDSS04MDQAAAGYTKbmV9Hdqf48fxvLoI4D951AxuJCHi5BLnFhP1wfXtdab_JU7n2DMW=
ZVG8cZbPduuD0vQL8=3D>

Introducing B2B marketing qualified buying groups

Discover the power of marketing qualified buying groups =E2=80=94 a new met=
ric designed for greater marketing and sales impact. Learn how MQBGs improv=
e on traditional lead- and account-based strategies, and allow for more pre=
cise, personalized marketing while helping sales better engage key decision=
-makers in the purchasing process or buyers=E2=80=99 journey.

Learn more <https://source.adobe.com/dc/EmQVnyk5WP78FNkWKg7LZMaaQSEd7dEfM4S=
C9iYRh6r3UVhrV0Skv3P7LVZIZsBhDD9TKvogwelfvVnSl_gwC6TkpUmjet68cUQLINxMMgFopI=
fqaRvdzKSfnpKfDSdTq9t9dv816_sfnRen0VExhX7ExLiJ-EBEup3dziPRSmhSTSNYM8yG81yr3=
MlPeHDqZgpi9mwJEAewN4lYMROt2fW-FdYRfOPOW0hgbP-An8QWt9nRahwO3AeJeg5TpUovAEpH=
ek110MpzWn7N6AfmAA=3D=3D/MzYwLUtDSS04MDQAAAGYTKbmV9Hdqf48fxvLoI4D951AxuJCHi=
5BLnFhP1wfXtdab_JU7n2DMWZVG8cZbPduuD0vQL8=3D>

Digital Trends 2024 =E2=80=93 B2B Journeys in Focus

B2B enterprises are upleveling their customer journeys by unifying customer=
 data and harnessing the power of generative AI. Insights from over 2,000 g=
lobal marketers reveal how top B2B organizations are using emerging technol=
ogies to personalize buying group engagement and fast-track content product=
ion.

Read now <https://source.adobe.com/dc/EmQVnyk5WP78FNkWKg7LZOkQ7VVeYFto12cHg=
UMxjOjHitLjs07i-mkjyTVWdr5krusq7gujzDgChgnRo2STVuqEg3YrB3vSAN9r2LnZ7Ji5RgII=
FK9hKNvHuEBZWbnrDDOOBPGEiE9JnAoi--gNvgVHLO_Agyla9HCA46pE0Ck0hyvvGnna8coJlNN=
IMU9caSk05J391qWPIrYoYpxQ4WgLA_YudnuXH2QOxnlfL5oTmSB5s-QuvEmJfbrjjwVl/MzYwL=
UtDSS04MDQAAAGYTKbmV9Hdqf48fxvLoI4D951AxuJCHi5BLnFhP1wfXtdab_JU7n2DMWZVG8cZ=
bPduuD0vQL8=3D>

Adobe and the Adobe logo are either registered trademarks or trademarks of =
Adobe in the United States and/or other countries. This is not a comprehens=
ive list of all Adobe trademarks. For a full list, refer to the Adobe List =
of Trademarks <https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmV-eQq7OH1_H=
Jwr2sDgP1SkKwhqfWRVuIfjEhvd4bbLySdKk6TrNP9BXHQe4YcGf7TLM=3D>. All other tra=
demarks are the property of their respective owners.=20

This is a marketing email from Adobe, 345 Park Avenue, San Jose, CA 95110 U=
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as5tZdA4-WUz6vBWO9JBBqTWBZrQFMYLiOapY2Nd3LuAOpK5jM7wSe-cSWP25ajmQOTjStadE72=
wwifq5z_Ffb5CcavNfzTHdcTmQ9OoxeO9vCpz2sBORbW7_XrzM9LLqk7XAWbkmONq995vADa1X0=
mYmeV_gNVHz6HqXtuYeOh_4C5MefI5J_8rhAYqqcfd8dKL6dBVBU8OZsLzyOrkIkmODdV5mohUA=
gonzoPJxf2in12fvcdi2CF0_UEtl3m1x87ExPuElJ0wDLvC_wUWNcEPcmrxMo6RI2kIwrfInBvg=
w65M2YsR8TiP7Q_Tx4ZxB6cViChU_ch_4r3PLiItrnG4C_jY92EMAvhrLNXr-m15dmE9rZ0MzVN=
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117hMFCmLzoTuavGrtAr6eEyJToxWBZHi6rBfxGD3-tXG9o4Lba-FgoihGG1fnpsmUGSWWld9P0=
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}
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}
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/* responsive speakers modules */
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<style>
/* responsive sponsors module */
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@media only screen and (max-width:479px){
/* responsive sponsors module */
.rC-1-1, .rC-1-2, .rC-2-2, .rC-1-3, .rC-2-3, .rC-3-3, .rC-1-4, .rC-2-4, .rC=
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<td align=3D"left" class=3D"mktoText" id=3D"textOrSnippeta3a10d7b-63aa-40e6=
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: left; font-family:'adobe-clean', Arial, Helvetica, sans-serif; font-size:=
18px; line-height:25px; mso-line-height-rule:exactly;"><p>In this Forrester=
 report, <em>The Seven Must-Dos: How Buying Groups Change Everything, </em>=
 you=E2=80=99ll learn how buying groups can help you navigate complex buyin=
g committees and accelerate deals with improved targeting and higher engage=
ment rates.<br><br><strong><a href=3D
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Helvetica, sans-serif; font-size:22px; font-weight: 700; line-height: 0.95;=
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: left; font-family:'adobe-clean', Arial, Helvetica, sans-serif; font-size:=
18px; line-height:25px; mso-line-height-rule:exactly;"><p>Discover the powe=
r of marketing qualified buying groups =E2=80=94 a new metric designed for =
greater marketing and sales impact. Learn how MQBGs improve on traditional =
lead- and account-based strategies, and allow for more precise, personalize=
d marketing while helping sales better engage key decision-makers in the pu=
rchasing process or buyers=E2=80=99 journey.<br><br><strong><a href=3D
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<td align=3D"left" class=3D"mktoText" id=3D"textOrSnippetbdffc4fa-cde1-4c67=
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: left; font-family:'adobe-clean', Arial, Helvetica, sans-serif; font-size:=
18px; line-height:25px; mso-line-height-rule:exactly;"><p>B2B enterprises a=
re upleveling their customer journeys by unifying customer data and harness=
ing the power of generative AI. Insights from over 2,000 global marketers r=
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ng><a href=3D
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x;" mktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a style=3D"display:inline-block;" href=3D
"https://source.adobe.com/dc/M9Y3nowLDCcEv8uSbJAkacZ7TtH11BMytLzGkxfyIBu-3u=
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> <img width=3D"27.5" style=3D"display: block; width: 27.5px;" mktolockimgs=
ize=3D"true" mktolockimgstyle=3D"true" src=3D"https://engage.adobe.com/rs/3=
60-KCI-804/images/youtube-x2.png"> </a>=20
</div> </td>=20
<td align=3D"center" width=3D"35" style=3D"padding-left:8px;padding-right:8=
px;display:none ; mso-hide: all;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-tt" style=3D"line-height: 0p=
x;" mktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a style=3D"display:inline-block;" href=3D
"https://source.adobe.com/dc/gQt2MpNKAdVW9Y-gN5evpBtBqJiLenFHuHIuHrmqXpg=3D=
/MzYwLUtDSS04MDQAAAGYTKbmV9Hdqf48fxvLoI4D951AxuJCHi5BLnFhP1wfXtdab_JU7n2DMW=
ZVG8cZbPduuD0vQL8=3D"
> <img width=3D"19" style=3D"display: block; width: 19px;" mktolockimgsize=
=3D"true" mktolockimgstyle=3D"true" src=3D"https://engage.adobe.com/rs/360-=
KCI-804/images/tiktok-x2.png"> </a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
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</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-disclaimer-gray mktoModule" id=3D"footerSnippet" wid=
th=3D"100%" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td height=3D"25" style=3D"line-height:25px;mso-line-height-rule:exactly;ms=
o-line-height:taro-papo;font-size:25px">&nbsp;</td>=20
</tr>=20
<tr>=20
<td align=3D"center">=20
<table style=3D"width: 86%; max-width: 516px" align=3D"center" border=3D"0"=
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ding-left: 8px; padding-right: 8px; color: #959595; text-align: left; font-=
family: 'adobe-clean', Helvetica Neue, Helvetica, Verdana, Arial, sans-seri=
f; font-size: 11px; line-height: 18px; mso-line-height-rule: exactly"><span=
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t, refer to the <a href=3D
"https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmV-eQq7OH1_HJwr2sDgP1SkKwh=
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marks" target=3D"_blank" style=3D"text-decoration: underline; color: #95959=
5;"
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ir respective owners. <br><br>This is a marketing email from Adobe, 345 Par=
k Avenue, San Jose, CA 95110 USA. Click here to <a href=3D
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YLiOapY2Nd3LuAOpK5bTA9B3zq-Atg3Ua5Au4rFWDpBtPndrAnG-vclXUeEIXko9szvLv-iKlFJ=
fTr-4JVxi7fNH7sCeKMQafsvjC1o_pLuF1VoWz7g33rmYIfn_1lGe6VIwUoWM-MLE0x8RwaKejo=
2WPzYTMZHj8lCIzcMYKOm26ZmKBndF_zvD9ppCDwIrJDU4M89UhGSQf-yCekdbe0QlpiByGDss2=
QfT6G_2KiWeIx3RE2D1ZAsb8NdN-GyIi1AlE3nqd3qKyytuqXrv2nnNaPEqbKbQyyKVwcx75yEp=
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n2DMWZVG8cZbPduuD0vQL8=3D" alias=3D"unsubscribe" target=3D"_blank" style=3D=
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>unsubscribe</a>. Please review the <a href=3D
"https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmV__8KKxu5earXzqMFlyc3APbM=
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licy" target=3D"_blank" style=3D"text-decoration: underline; color: #959595=
;"
>Adobe&nbsp;Privacy&nbsp;Policy</a>. <br><br>To ensure email delivery, add =
<a href=3D
"https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmVxfRNjwM5oTFuR-mvz9Wr7ZdL=
ha1TEeqskeIRPOdDRyUuKJDx_7k3ZjJq-Z1LqZ3qTs=3D" alias=3D"Add to address book=
 - demand@info.adobe.com" target=3D"_blank" style=3D"text-decoration: under=
line; color: #959595;"
>demand@info.adobe.com</a> to your address book, contacts, or safe sender l=
ist.<br><br><a href=3D
"https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmV-F0_ztF_3Q7GXli1VNbsYaBl=
o-V2_J3m8RF9Ga02ax70_hL0gHYAaA2U-gEcuONZkk=3D" alias=3D"View in browser" ta=
rget=3D"_blank" style=3D"text-decoration: underline; color: #959595;"
>View in browser</a></span> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td height=3D"25" style=3D"line-height:25px;mso-line-height-rule:exactly;ms=
o-line-height:taro-papo;font-size:25px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-disclaimer-gray mktoModule" id=3D"footerDisclaimer8f=
9334f7-8d7e-4f3b-8996-eb237bd9bd0d" width=3D"100%" border=3D"0" align=3D"ce=
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<tbody>=20
<tr>=20
<td height=3D"25" style=3D"line-height:25px;mso-line-height-rule:exactly;ms=
o-line-height:taro-papo;font-size:25px">&nbsp;</td>=20
</tr>=20
<tr>=20
<td>=20
<table style=3D"width: 86%; max-width: 516px" align=3D"center" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation">=20
<tbody>=20
<tr class=3D"disclaimer-gray-module">=20
<td class=3D"disclaimer mktoText" id=3D"footerDisclaimerText82d16f94-deb1-4=
965-b83b-22d36d8c7971" align=3D"left" style=3D"padding-left: 8px; padding-r=
ight: 8px; color: #959595; text-align: left; font-family: 'adobe-clean', He=
lvetica Neue, Helvetica, Verdana, Arial, sans-serif; font-size: 11px; line-=
height: 18px; mso-line-height-rule: exactly"></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td height=3D"25" style=3D"line-height:25px;mso-line-height-rule:exactly;ms=
o-line-height:taro-papo;font-size:25px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table></td>=20
</tr>=20
</tbody>
</table>=20
 </td>=20
</tr>=20
</tbody>
</table>  =20
<a href=3D
"https://source.adobe.com/MzYwLUtDSS04MDQAAAGYTKbmV6TXA-bcjM6QKv3FGGy1huCXj=
ffcd9T8q2oRXN3qkNMEwZCVy08XfddC4S6m3MEFeWM=3D"
></a>
<img src=3D"https://source.adobe.com/trk?t=3D1&mid=3DMzYwLUtDSS04MDQAAAGYTK=
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Gifari Industries - BD Cyber Security Team