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Envelope-to: emma@oaksviewic.com
Delivery-date: Tue, 10 Sep 2024 21:03:00 +0300
Date: Tue, 10 Sep 2024 13:01:25 -0500 (CDT)
From: The Okta Team <hello@okta.com>
Reply-To: hello@okta.com
To: emma@oaksviewic.com
Message-ID: <1285887499.465583141.1725991285610@abmktmail-batch1k.marketo.org>
Subject: How do 18,000 companies pick apps for their stack?
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What apps small and medium businesses choose (when given freedom)
Read the report <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZGdt2totX=
8KhUJpnurKYwOxYssuCcvP1EuwJILFc4N6JcZdKh-_8ZZoqwBsGUMln6lE=3D>

Picking apps for a small business is a futurology exercise:

- Should I go with Google Workspaces or Office 365?

- Is HubSpot enough? Am I too small for Marketo?

- Will Canva, Ramp, and Notion remain great as I grow into more employees =
and new departments?

Choose well, and your team is set for success for many years. Choose poorly=
, and you're signing up for a future replatform.

A great way to make these decisions is to understand:
What apps do companies choose when given freedom of choice?

We've put together a free report with anonymized insights from the Okta Int=
egration Network =E2=80=94 over 18,000 organizations, millions of users, an=
d over 7,000 app integrations =E2=80=94 that shows which apps companies end=
 up adopting when given the freedom of choice (with easy to add security an=
d no vendor lock-ins).
Get your free report <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZGdt=
2totX8KhUJpnurKYwOxYssuCcvP1EuwJILFc4N6JcZdKh-_8ZZoqwBsGUMln6lE=3D>

View as Webpage <[[https://explore.okta.com/v/ODU1LVFBSC02OTkAAAGVfBGjZEBRa=
Laqxpaxb4l2BwYPK3SgLNrkZXybv3w62guHpobZ7dMdx7jMbvzpEVKHMEeeHj4=3D]]>

This email has been sent to emma@oaksviewic.com. To opt out from future ema=
ils, unsubscribe <https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZLFUL9dw=
b1ydN1Rl2EvLMjuFunCF6ZId5XDMYaPZCSxzOMO1U1_aaz1F6-xM2SLVik4=3D>.=20

View Okta=E2=80=99s privacy policy here <https://explore.okta.com/ODU1LVFBS=
C02OTkAAAGVfBGjZDWdysZ9yGQIS1n22pjvTqOa6TqE7oupbNndaslhEZBh4dGQGSajqIvshPPX=
6HSEq3A=3D>.
Okta, Inc., 100 1st St, 6th floor, San Francisco, CA 94105

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, sans-serif; font-weight:400; font-size: 24px; line-height: 32px;">=20
<div id=3D"banner_title6f181196b-fec4-41a8-9aab-c49b296a0904" class=3D"mkto=
Text">=20
<div>
 What apps small and medium businesses choose (when given freedom)=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:none!impo=
rtant;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td class=3D"padbot0 padtop0" style=3D"padding-bottom:5px; padding-top:0px;=
">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td>=20
<div id=3D"banner_cta5fd69330b-00ae-40be-a6c9-314c73fd0d1a" class=3D"mktoTe=
xt">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZCT3dAJpyzMfDe_SFN4movbs9=
Mz_XsBSxZ65qFFr2QDqBDQkTnpOvphQ_4TgOdX5n_M=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: underline; display: bl=
ock;"
>Read the report</a>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
=20
<td class=3D"mobfullwidth" style=3D"vertical-align:bottom;display:noneIE | =
important;">=20
<div style=3D"color: #191919;font-family: 'Aeonik-Regular', sans-serif; fon=
t-weight:400; font-size: 16px;">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=20
<tbody>=20
<tr>=20
<td class=3D"padbot0 padtop0" style=3D"padding-bottom:5px; padding-top:0px;=
">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 180=
px;" width=3D"180">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #FFFEFA;=
 padding: 11px 20px;" bgcolor=3D"#FFFEFA">=20
<div id=3D"banner_cta2143d19f45-54c2-49ff-8bae-5ccbe26b467a" class=3D"mktoT=
ext">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZCT3dAJpyzMfDe_SFN4movbs9=
Mz_XsBSxZ65qFFr2QDqBDQkTnpOvphQ_4TgOdX5n_M=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #191919; text-decoration: none; display: block;"
>Read the report</a>=20
</div>=20
</div> </td>=20
</tr>=20
=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
=20
<div style=3D"display:inline-block; margin:0; vertical-align:top;width:20px=
; height: 100%;" class=3D"disnone">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"center">=20
<tbody>=20
<tr>=20
<td dir=3D"ltr"> &nbsp; </td>=20
</tr>=20
</tbody>=20
</table>=20
</div>=20
 </td>=
=20
</tr>=20
</tbody>=20
</table>=20
=20
</div>=20
 </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"heroes44">=20
<td style=3D"text-align: center;background-color:#FFFEFA;">=20
<div>=20
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"width:520px; margin: auto;" class=3D"padleft16 padright16 fullw=
idth" width=3D"520">=20
<tbody>=20
<tr>=20
<td class=3D"" style=3D"text-align: left; ">=20
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
s=3D"">=20
<tbody>=20
<tr>=20
<td class=3D"mobfullwidth padbot16" style=3D"padding-bottom:0px; padding-to=
p:32px;" align=3D"left">=20
<div class=3D"body3" style=3D"color: #6B665F;font-family: 'Aeonik-Regular',=
 sans-serif; font-weight:400; font-size: 16px; line-height: 22px;">=20
<div id=3D"banner_copy8" class=3D"mktoText">=20
<div>=20
<strong>Picking apps for a small business is a futurology exercise:</strong=
>=20
<br />=20
<br />=20
</div>=20
<div>=20
<ul>=20
<li>Should I go with <strong>Google Workspaces or Office 365?</strong><br /=
><br /></li>=20
<li><strong>Is HubSpot enough?</strong> Am I too small for Marketo?<br /><b=
r /></li>=20
<li><strong>Will Canva, Ramp, and Notion remain great</strong> as I grow in=
to more employees and new departments?<br /><br /></li>=20
</ul>=20
</div>=20
<div>
 Choose well, and your team is set for success for many years. Choose poorl=
y, and you're signing up for a future replatform.=20
</div>=20
<div>=20
<br />=20
</div>=20
<div>
 A great way to make these decisions is to understand:=20
</div>=20
<div>=20
<strong>What apps do companies choose when given freedom of choice?</strong=
>=20
</div>=20
<div>=20
<br />=20
</div>=20
<div>
 We've put together a free report with anonymized insights from the Okta In=
tegration Network =E2=80=94 over 18,000 organizations, millions of users, a=
nd over 7,000 app integrations =E2=80=94 that shows which apps companies en=
d up adopting when given the freedom of choice (with easy to add security a=
nd no vendor lock-ins).=20
</div>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
=20
<td align=3D"left" style=3D"display:none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top:0px; padding-bottom:0px;">=20
<div id=3D"text_cta1" class=3D"mktoText"></div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"single_cta621ce98a-9f54-437f-b3d3-f0b0393446=
c6">=20
<td style=3D"background-color:#FFFEFA;padding-left:40px; padding-right: 40p=
x;" class=3D"padleft16 padright16">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top: 32px; padding-bottom: 56px; text-align: center;">=
=20
<table align=3D"center" role=3D"presentation" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" style=3D"width: 200px; margin:auto;" width=3D"200">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"border-radius: 8px; border:1px solid #3F59E4;=
 padding: 11px 0px;" bgcolor=3D"#3F59E4">=20
<div id=3D"signle_ctaeb24543a-1cd0-4ec3-9bce-f4a60b163326" class=3D"mktoTex=
t">=20
<div>=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZCT3dAJpyzMfDe_SFN4movbs9=
Mz_XsBSxZ65qFFr2QDqBDQkTnpOvphQ_4TgOdX5n_M=3D" target=3D"_blank" style=3D"f=
ont-size: 16px; line-height: 24px; font-family: 'Aeonik-Medium', sans-serif=
; font-weight: 400; color: #FFFEFA; text-decoration: none; display: block;"
>Get your free report</a>=20
</div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
<tr class=3D"mktoModule" id=3D"okta_footer5fa641c7-60e6-493c-939d-5317e520c=
b04">=20
<td style=3D"background:#F6F1E7; padding-left:40px; padding-right:40px;bord=
er-radius:0px 0px 20px 20px;" class=3D"border padleft16 padright16">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td style=3D"padding-top:40px; padding-bottom:40px;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"left">=20
<tbody>=20
<tr>=20
=20
<td style=3D"display: noneIE | important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social2952928ae-6198-44a4-8da3-119468cafb67" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZK1wiiqeUCpsXl0oWtwHTukx-=
fPSaHONX_ZES0IrR1lwr0KMGNW6w3gLo8LG691IZHw=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/x-logo-twitter.pn=
g" width=3D"auto" height=3D"24" alt=3D"Twitter" /></a>=20
</div> </td>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social32200a87f-47b5-460a-8508-66fdfac66011" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZOuGsiLFLY2SJgkrTCHDi8Dtu=
6pYP4lhccTxYIoPVw0fGnAObJ15FsOHG02GFRW79hE=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/linkedin_new.png"=
 width=3D"auto" height=3D"24" alt=3D"Linkedin" /></a>=20
</div> </td>=20
<td style=3D"background:#F6F1E7;">=20
<div id=3D"social46e8b73ba-9de7-46e6-874c-85c6c1b60971" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZKGHPG_36Gp9vKnzLK0iUGVJm=
mlla_zK3DarHIba6vqN9sae2YZchZ-ex3tz-IrZoWE=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/yt_new.png" width=
=3D"auto" height=3D"24" alt=3D"Youtube" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social63f42743b-0e33-4cb9-aa46-58099f65b001" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZOuGsiLFLY2SJgkrTCHDi8Dtu=
6pYP4lhccTxYIoPVw0fGnAObJ15FsOHG02GFRW79hE=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/linkedin_new.png"=
 width=3D"auto" height=3D"24" alt=3D"Linkedin" /></a>=20
</div> </td>=20
<td style=3D"padding-right:16px;background:#F6F1E7;">=20
<div id=3D"social7330f9b03-bb9a-4280-b1ba-74f57c181040" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZK1wiiqeUCpsXl0oWtwHTukx-=
fPSaHONX_ZES0IrR1lwr0KMGNW6w3gLo8LG691IZHw=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/x-logo-twitter.pn=
g" width=3D"auto" height=3D"24" alt=3D"Twitter" /></a>=20
</div> </td>=20
<td style=3D"background:#F6F1E7;">=20
<div id=3D"social8f2a777b2-def3-49d8-a056-6cecf6e3603a" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZJ2CoNkHoDnwhTRpedhigvZBy=
TxcqiNtlk0hL9sbnHiZhlQnSBjtWJiOsUXvyYErt4o=3D" target=3D"_blank"
><img src=3D"https://pages.okta.com/rs/855-QAH-699/images/gh_new.png" width=
=3D"auto" height=3D"24" alt=3D"GitHub" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:16px;background:#F6F1E7;">=20
<div id=3D"social9d4dcd3c0-6803-4440-af48-8b13eb08b21c" class=3D"mktoImg" m=
ktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZOoP8_B1D-jL6RyATx-HYc8wC=
526fjYwY9Q_NgYblg0L51Rov3L3_w5IbtOGcTuB8Cw=3D" target=3D"_blank"
><img width=3D"auto" height=3D"24" alt=3D"SocialIcon1" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
=20
<td style=3D"display: none!important;">=20
<table role=3D"presentation" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">=20
<tbody>=20
<tr>=20
<td style=3D"padding-left:16px;background:#F6F1E7;">=20
<div id=3D"social10cb0f0b8a-f1ed-4bce-8922-11e868600b7a" class=3D"mktoImg" =
mktolockimgsize=3D"true" mktolockimgstyle=3D"true">=20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZOoP8_B1D-jL6RyATx-HYc8wC=
526fjYwY9Q_NgYblg0L51Rov3L3_w5IbtOGcTuB8Cw=3D" target=3D"_blank"
><img width=3D"auto" height=3D"24" alt=3D"SocialIcon2" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td style=3D"padding-bottom:32px; vertical-align: top;" valign=3D"top">=20
<div id=3D"footer241f7f18-fc16-48c4-9ac5-4dec66c4835b" class=3D"mktoText" s=
tyle=3D"color: #6B665F;font-family: 'Aeonik-Regular', sans-serif;font-weigh=
t: 400;font-size: 14px;line-height: 20px;opacity: 0.8;">
 <div font-family:=3D"" aeonik-regular=3D"" helvetica=3D"" sans-serif:=3D""=
 margin-top:=3D"" 0px=3D"" margin-bottom:=3D"" 8px=3D"" font-size:=3D"" 12p=
x=3D"" important=3D"" line-height:=3D"" 20px=3D"" color:=3D"" 6b665f=3D""><=
span style=3D"font-size: 11px;"><a href=3D"https://explore.okta.com/v/ODU1L=
VFBSC02OTkAAAGVfBGjZEBRaLaqxpaxb4l2BwYPK3SgLNrkZXybv3w62guHpobZ7dMdx7jMbvzp=
EVKHMEeeHj4=3D" target=3D"_blank" id=3D"" style=3D"color: #6b665f; text-dec=
oration: underline;">View&nbsp;as Webpage</a></span><br /><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">This email has been sent to =
<span style=3D"text-decoration: underline;"><span style=3D"color: #6b665f; =
text-decoration: underline;"><a href=3D
"https://explore.okta.com/dc/cZT112DohjB7T9IK8NGuLhy3UM28AnxPyLtD8tp_Si8=3D=
/ODU1LVFBSC02OTkAAAGVfBGjZKXXkiwtNHoeU5pjWwiF1wTxJThNNQ6oglplONsNE5-mkfFiuM=
rbyq03wD_sSqVOumA=3D" target=3D"_blank" style=3D"color: #6b665f; text-decor=
ation: underline;"
>emma@oaksviewic.com</a></span></span>. To opt out from future emails, <a h=
ref=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZLvT4jGUCAGCr1ENpPouGNxef=
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>unsubscribe</a>.&nbsp;</span><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">View Okta&rsquo;s privacy po=
licy <a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZDWdysZ9yGQIS1n22pjvTqOa6=
TqE7oupbNndaslhEZBh4dGQGSajqIvshPPX6HSEq3A=3D" target=3D"_blank" style=3D"c=
olor: #6b665f; text-decoration: underline;"
>here</a>.</span></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;"></span><br /></div>
<div style=3D"font-size: 12px !important; line-height: 20px !important; col=
or: #6b665f;"><span style=3D"font-size: 11px;">Okta, Inc., 100 1st St, 6th =
floor, San Francisco, CA 94105</span></div>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>
</table>=20
</div>=20
 =20
<a href=3D
"https://explore.okta.com/ODU1LVFBSC02OTkAAAGVfBGjZIY-V4X4HhAuh1mzfzF6qbKVN=
ncYZXf4kWCKNpzNeWWn0eGahEbDhGJmxy8Dr3Dqc4U=3D"
></a>
<img src=3D"https://explore.okta.com/trk?t=3D1&mid=3DODU1LVFBSC02OTkAAAGVfB=
GjZObdnpeddmLvbb8_hm8t9yTJ9EfB5OdMi-XyRJ0mE4KT0T8xJn1XVXn8GI4RtRiWSXGNNA9IG=
YpsPVkWJxE3_NoWvbjG8mlXPHDbuote6D5QKuXSCEB3ivG1PGUry_6YJZJBGo5PPy0mUUlZDeFy=
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Gifari Industries - BD Cyber Security Team