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Date: Thu, 5 Sep 2024 11:02:09 -0500 (CDT)
From: Apptio <mail@apptio.com>
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To: michael@oaksviewic.com
Message-ID: <177173912.388744646.1725552129575@abmktmail-batch1k.marketo.org>
Subject: 7 best practices for IT financial management
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Maximize Value From IT Investments
IT financial management (ITFM) encompasses much more than allocating costs =
and enforcing budgets through the lens of a spreadsheet. It is a discipline=
 that helps you strategically manage your resources to maximize the value a=
nd impact of your technology investments.

=C2=A0

Here are seven best practices <https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVY=
eSmGedF0RiskPGuRRw7bkzxcfj_zpJqQbFfjO5uqU8qjWfO9cnisdQkBKuKVXCE9dDALrw=3D> =
to help you enhance the value of your IT spend.
Learn more <https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGedF0RiskPGuRRw7=
bkzxcfj_zpJqQbFfjO5uqU8qjWfO9cnisdQkBKuKVXCE9dDALrw=3D>
Make every tech dollar deliver value for your business.

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=20
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<meta name=3D"pgID" content=3D"3208">=20
<meta name=3D"scID" content=3D"7226">=20
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</head>=20
<body class=3D"body" bgcolor=3D"#e4e4e4" id=3D"body" style=3D"-webkit-text-=
size-adjust: none;-webkit-font-smoothing:antialiased;width:100% !important;=
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olor: #e4e4e4;"><style type=3D"text/css">div#emailPreHeader{ display: none =
!important; }</style><div id=3D"emailPreHeader" style=3D"mso-hide:all; visi=
bility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; =
line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none=
 !important;">Are you following these best practices </div>
<div style=3D"text-align: center"><font face=3D"Verdana" size=3D"1">To view=
 this email as a web page, <a href=3D
"https://go2.apptio.com/v/OTM1LUNUSC00NjkAAAGVYeSmGVz178hbkei0cKI4-Z4iII6_K=
to78DCI0C0WNLKlGL4qGQlpW5HO7goW0DTEzvCMV0Q=3D"
>click here</a><br /><br /></font></div>
=20
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-adjust: 100%;">=20
<div style=3D"max-width: 600px; margin-top: 0; margin-bottom: 0; margin-rig=
ht: auto; margin-left: auto;">=20
=20
=20
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: 0 auto; width: 100%; max-width: 600px;" role=3D"presentation">=20
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" border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"width: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td style=3D"line-height: 0px; width:100%;" width=3D"600">=20
<div class=3D"mktoImg" id=3D"img100" style=3D"line-height: 0px" mktolockimg=
size=3D"true">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGUNYs_Rq7h4A23USNwQEzwoTwYy=
VsK_rKEY35z8efNiBvflvTYu936NekLBT-jLVMrk=3D" style=3D"line-height: 0px" tar=
get=3D"_blank"
><img width=3D"600" src=3D"https://respond.apptio.com/rs/935-CTH-469/images=
/Core Suspect 3.png" class=3D"w100m" id=3D"fullImage" border=3D"0" mktoname=
=3D"Full Width Image" alt=3D"Core Suspect 3.png" style=3D"width:100%"></a>=
=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>
<table style=3D"width: 100%;" width=3D"100%" align=3D"center" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"module-white mktoModule" id=3D"spacer15ef=
658c97-1e36-422e-b301-4321986747d1" border=3D"0" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<table border=3D"0" style=3D"border: none" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-white mktoModule" id=3D"H2Headline" width=3D"100%" b=
order=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D"w=
idth: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"white-h2-announce-title" style=3D"text-align:left;"> <h2>=20
<div class=3D"mktoText" id=3D"h2" style=3D"font-weight:bold;font-size: 28px=
; line-height: 32px; mso-line-height-rule:exactly;mso-line-height-alt:32px;=
">=20
<div>
 Maximize Value From IT Investments=20
</div>=20
</div> </h2> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-white mktoModule" id=3D"gray-section" width=3D"100%"=
 border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D=
"width:100%;" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"white-main-body-text">=20
<div class=3D"mktoText" id=3D"openText" style=3D"mso-line-height-rule: exac=
tly;">=20
<p>IT financial management (ITFM) encompasses much more than allocating cos=
ts and enforcing budgets through the lens of a spreadsheet. It is a discipl=
ine that helps you strategically manage your resources to maximize the valu=
e and impact of your technology investments.</p>=20
<p>&nbsp;</p>=20
<p><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGUNYs_Rq7h4A23USNwQEzwoTwYy=
VsK_rKEY35z8efNiBvflvTYu936NekLBT-jLVMrk=3D" target=3D"_blank" id=3D""
>Here are seven best practices</a> to help you enhance the value of your IT=
 spend.</p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table width=3D"100%" align=3D"left" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"module-white mktoModule" id=3D"bluebuttonrow" style=3D"width: 100%;"=
 role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td align=3D"center" style=3D"padding: 30px 20px 0 0px;">=20
<table width=3D"83%" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 83=
%; display: block; text-align: left;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td align=3D"center" class=3D"leftm">=20
<table width=3D"200" height=3D"40" border=3D"0" align=3D"left" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"width: 200px; height:40px;" role=3D"prese=
ntation">=20
<tbody>=20
<tr>=20
<td class=3D"buttoncolor" id=3D"button-blue">=20
=20
<div class=3D"button mktoText" id=3D"customBlue1">=20
<p><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGUNYs_Rq7h4A23USNwQEzwoTwYy=
VsK_rKEY35z8efNiBvflvTYu936NekLBT-jLVMrk=3D"
>Learn more</a></p>=20
</div>=20
 </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table style=3D"width: 100%;" width=3D"100%" align=3D"center" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"module-white mktoModule" id=3D"spacer1563=
b9b355-00bd-4e35-815a-513c8472fec7" border=3D"0" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<table border=3D"0" style=3D"border: none" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td style=3D"-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;word-break: break-word;-webkit-hyph=
ens: none;-moz-hyphens: none;hyphens: none;border-collapse: collapse;line-h=
eight:35px;font-size:35px;" height=3D"35px">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"module-blue-blade mktoModule" id=3D"ColorBlade" width=3D"10=
0%" border=3D"0" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"width: 100%;" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
>&nbsp;</td>=20
</tr>=20
<tr>=20
<td>=20
<table width=3D"83%" align=3D"center" role=3D"presentation">=20
<tbody>=20
<tr style=3D"line-height:1px;">=20
<td id=3D"blue-color-blade" style=3D"text-align:left">=20
<div class=3D"mktoText" id=3D"colorBladecontent" style=3D"font-size: 18px; =
font-weight: bold;">=20
<h4>Make every tech dollar deliver value for your business.</h4>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td width=3D"100%" height=3D"7px" style=3D"font-size: 7px;line-height:7px;"=
>&nbsp;</td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"mktoModule" id=3D"footer-snippet0dafe99e-c252-44cd-b2b6-88d=
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<tbody>=20
<tr>=20
<td>=20
<table align=3D"center" width=3D"83%" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td class=3D"legal" style=3D"color:#959595; font-family:'Lato', Helvetica N=
eue, Helvetica, Verdana, Arial, sans-serif; font-size:11px; line-height:18p=
x;padding-bottom:40px;">=20
<div class=3D"mktoSnippet" id=3D"legalFootereca0638b-3347-4abf-b090-e74832d=
83718">=20
<table width=3D"100%" style=3D"background: #F5F5F5; width: 100%;" align=3D"=
center" role=3D"presentation">=20
<tbody>=20
<tr>=20
<td>=20
<center>=20
<table role=3D"presentation" width=3D"100%" align=3D"center" style=3D"margi=
n: 0 auto; max-width: 600px;">=20
<tbody align=3D"center">=20
<tr>=20
<td valign=3D"middle" style=3D"padding-top: 50px;">=20
<div style=3D"font-size: 0;">=20
=20
<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" width=3D"100%" style=3D"padding-bottom: 40px;">=20
<tbody>=20
<tr>=20
<td><a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGYHDuXfrtGELgRNvINnj6ul9AE3=
DO7CJ8Oq-RVBHg4D-vND0q0wV5gOV5kFoxzxSFqg=3D"
><img alt=3D"Apptio - An IBM Company" src=3D"https://respond.apptio.com/rs/=
935-CTH-469/images/lightbg_apptio_logo_ftr.png" width=3D"130" height=3D"aut=
o" border=3D"0" hspace=3D"0" vspace=3D"0"></a></td>=20
</tr>=20
</tbody>=20
</table>=20
=20
=20
<table class=3D"social" align=3D"left" width=3D"auto" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"float: left; dis=
play: inline-block; padding-bottom: 40px;">=20
<tbody>=20
<tr>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-fb" mktoname=3D"Social #1" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.linkedin.com/company/apptio/">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGaIGsmXmx8Yni7j21PmjJIB4TgG=
DLBMPTmEHG1g2IkwybCWlBn_nDuAeMl46LPxnDzk=3D"
><img class=3D"social" alt=3D"LinkedIn" src=3D"https://respond.apptio.com/r=
s/935-CTH-469/images/Linkedin-959595.png" width=3D"17" height=3D"auto" bord=
er=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align:=
 top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-li" mktoname=3D"Social #2" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://tw=
itter.com/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGV0vR3jwOPO8-snS1LuWA3dSOn9=
d6rQbREUN_T0xXE_o8aqbiWh5a3iM2_sdq1KboZM=3D"
><img class=3D"social" alt=3D"twitter X" src=3D"https://respond.apptio.com/=
rs/935-CTH-469/images/x-twitter_959595.png" width=3D"21" height=3D"auto" bo=
rder=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-alig=
n: top;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-tw" mktoname=3D"Social #3" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.youtube.com/user/Apptio">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGT4rTQz8459okXAJyuwkxB9zRFE=
nCubDtg5spIuIqh4Iwl0kqFWH3lMZYptvJ8UAA1U=3D"
><img class=3D"social" alt=3D"youtube" src=3D"https://respond.apptio.com/rs=
/935-CTH-469/images/youtube-959595.png" width=3D"21" height=3D"auto" border=
=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align: t=
op;"></a>=20
</div> </td>=20
<td width=3D"30" style=3D"width: 30px;">&nbsp;</td>=20
<td style=3D"color: #959595; font-family: 'Lato', Helvetica Neue, Helvetica=
, Verdana, Arial, sans-serif; font-size: 12px; line-height: 12px;">=20
<div class=3D"mktoImg" id=3D"std-footer-social-yt" mktoname=3D"Social #4" m=
ktolockimgstyle=3D"true" mktolockimgsize=3D"true" mktoimglink=3D"https://ww=
w.apptio.com/get-started/?utm_source=3Dmarketo&amp;utm_medium=3Demail">=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGXt5JHJOdSU72Vy1JW453CdIvV0=
00soW5zVCool6C-P754D8c-ZZkqA-OwYRrr8fwfE=3D"
><img class=3D"social" alt=3D"Contact Us" src=3D"https://respond.apptio.com=
/rs/935-CTH-469/images/emailus-959595.png" width=3D"23" height=3D"auto" bor=
der=3D"0" hspace=3D"0" vspace=3D"0" style=3D"display: block; vertical-align=
: top;"></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"legal" style=3D"color: #959595; font-family: 'Lato', Helvetica=
 Neue, Helvetica, Verdana, Arial, sans-serif; font-size: 11px; line-height:=
 18px; padding-bottom: 40px; text-align: left;">=20
<div class=3D"mktoText" id=3D"disclaimerText" mktoname=3D"Disclaimer">
 For questions regarding privacy and protection of your personal informatio=
n read our=20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGZ5xdrgv_Ti_YFrqeSSvCUNy-RQ=
nQ53lF1S1NbBuU-0M2RMBWOOeU6RoBDItiSJrIJs=3D" target=3D"_blank" id=3D"" titl=
e=3D"Read our Privacy Policy"
>privacy policy</a>.=20
<br>=20
<br>=20
<strong><a style=3D"color: #666; font-weight: bold;" href=3D"https://respon=
d.apptio.com/UnsubscribePage.html?mkt_unsubscribe=3D1&mkt_tok=3DOTM1LUNUSC0=
0NjkAAAGVYeSmGbP4wRC9aXlzxcOgg_gMymN8VYg1FViuTVmWVYqjjOfeaUacTu6T_R41idEDYJ=
KQFSmX2L1_mZkJ0hMQzUrrj5cx7JYC_sX5GYuGEUW-&amp;utm_source=3Dmarketo&amp;utm=
_medium=3Demail" target=3D"_blank" id=3D"" title=3D"Manage your email prefe=
rences here">Unsubscribe or manage your preferences</a></strong>=20
<br>=20
<br>11100 NE 8th Street, Ste 600 Bellevue, WA 98004 USA=20
<br> 2024 Apptio, an IBM Company. All rights reserved.=20
</div> </td>=20
</tr>=20
</tbody>=20
</table>=20
</center></td>=20
</tr>=20
</tbody>=20
</table>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table></td>=20
</tr>=20
</tbody>
</table>=20
=20
=20
</div>=20
</center>  =20
<a href=3D
"https://go2.apptio.com/OTM1LUNUSC00NjkAAAGVYeSmGeHs7-ztIc0ZqWSx2ki8aNG2tK9=
X-zvH5RxoPZdJ3V323YnWUh_Xqejfjxd2zT5uxLo=3D"
></a>
<img src=3D"https://go2.apptio.com/trk?t=3D1&mid=3DOTM1LUNUSC00NjkAAAGVYeSm=
GfHAE8hjttUyZXky612M22xxJI96RbQzlFda1Wh9697WLNDG5YJtUJee4byaz7umBz7LsmQwE5n=
BiI-yXtw2tOhYucWAxrFX9w_r-LXYB1RYXXO66YICcnDxIlF9s9ojCye1E2CFIhQLHQ" width=
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</html>
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Gifari Industries - BD Cyber Security Team